Brand Manager for Professional Education

About the role

The Professional Education Brand Manager (Centers of Excellence) leads and executes the strategic direction, vision and creative standards for external communications, professional education initiatives, and marketing efforts in support of the university's broader goals. This role plays a key part in driving strategic growth and operational efficiency within the professional education unit, supporting evidence-based decision-making, strategic planning, and continuous improvement. The role also provides strategic marketing and communications support for professional education centers and Centers of Excellence, helping elevate program visibility, strengthen brand alignment, and advance unit-specific goals. This role collaborates closely with marketing, multimedia, information technology, news, and social media teams across the university to ensure alignment and impact. Scope of Work Key objectives and responsibilities, including: ANNUAL REPORTS/MAGAZINES: Based on input from leadership, write compelling content for annual reports or magazines and identify photography to support the report's message; collaborate with design and production colleagues to ensure a high-quality deliverable that has an Embry-Riddle-brand consistency. Release dates of the reports will be staggered throughout the year to optimize efforts. Professional Education Centers will be responsible for distribution. SOCIAL MEDIA PRESENCE: Contribute strategic content to Professional Education Centers social media accounts (e.g., Instagram, Facebook, LinkedIn, Twitter), in support of Embry-Riddle's SIT goals. NEWSLETTERS/EMAIL MARKETING: Partner with stakeholders to plan, write and send electronic communications to diverse audiences. WEBSITE UPDATES: Regularly update and maintain web pages to ensure content is current, accurate and engaging. Collaborate with stakeholders to gather relevant information and highlight achievements, research and events. Utilize best practices for SEO and web accessibility to enhance user experience and drive traffic. EARNED MEDIA: Work with stakeholders to identify stories of interest to reporters. Recommend content for external and internal deployment by the Embry-Riddle News Team. SPEAKER SERIES/SPECIAL EVENTS: Provide promotion plans for speaker series or special events. MARKETING COORDINATION: Coordinate with marketing colleagues to ensure alignment and consistency of branding graphics and value proposition statements. Strategic Communications and Marketing Leadership Works directly with stakeholders to develop external marketing and communication initiatives, ensuring that these efforts not only contribute to success but are also aligned with the strategic vision and distinctive brand of the University. Develops a robust and data-driven understanding of the center's target audiences and influencers that is relative to the attitudes, opinions and behaviors that drive levels of positive engagement and revenue impact by core stakeholders. Creates marketing and communications programs and initiatives to address short- and long-term opportunities and needs, within specified timelines and within available resources. Utilizes a broad set of channels - including email and social media - to design and execute strategies and data-informed tactics that increase brand awareness. Brand Identity Collaborates with the Marketing team (s) to design themes and tone for publications, annual report, event marketing and other publications related to major initiatives. Multi-Platform Writing and Coordination Writes original material for publication via articles, reports, newsletters, etc. Writes or edits all high-profile content and pieces for style as well as tone and structure. Confers with stakeholders regarding articles, reports, newsletters, etc. Collaborates with the News, Development, Multimedia, Social Media and Web teams to provide newsworthy information for distribution across appropriate channels. Management & Supervision Manages all critical projects

Benefits

Additional Information

Job Description Embry-Riddle: Celebrating 100 Years of Leadership in Aviation and Aerospace As Embry-Riddle Aeronautical University marks its Centennial, we proudly celebrate 100 years of advancing the future of flight and aerospace education. With vibrant residential campuses in Daytona Beach, FL, and Prescott, AZ - and a Worldwide network spanning nearly 120 global locations - Embry-Riddle stands as the world's largest aviation and aerospace university. For a century, we have led innovation in STEM education, serving more than 30,000 students around the globe. Our cutting-edge programs in Applied Science, Aviation, Business, Technology, Engineering, Safety, Security, and Space empower the next generation of leaders to shape the future of flight, exploration, and discovery. As we launch our next century, we remain committed to excellence, innovation, and preparing graduates who will transform industries and redefine what is possible.

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