Senior Manager, CRM

Responsibilities

• CRM roadmap and lifecycle strategy:
• Set the direction for lifecycle marketing (conversion, retention, renewals, winback), translate priorities into a clear roadmap, and drive delivery across the team's backlog and planned initiatives.⁠ Use qualitative feedback, product data, and user research to shape what we send, when, and why.
• Measuring incremental CRM impact & managing reporting:
• Build and lead a culture of experimentation and learning:
• Lead, support, and develop the CRM team:
• Help drive cross-brand lifecycle growth across Strava and Runna:
• Manage relationships with key CRM and deliverability vendors:

Requirements

• 7+ years in lifecycle/CRM marketing for a B2C product, with proven impact on engagement, revenue, and lifetime value
• Strong analytical mindset - comfortable defining hypotheses, interpreting results, and coaching your team to do the same
• Hands-on experience with lifecycle channel execution (email, in-app, push), including segmentation, QA, scheduling, and perform

Additional Information

We're putting together a talented team to build the #1 training platform for Runners We help everyday runners become outstanding by building an incredible app providing world-class training, coaching and community for everyone, whether you're improving your 5k time or training for your first marathon. We're growing extremely fast! In November 2023 we closed a $6.5M funding round led by JamJar with participation from Eka Ventures, Venrex and Creator Ventures. In 2024, we were selected by Apple as one of three global finalists for the iPhone app of the year, reflecting the innovation and impact of what we've built & in 2025 we were acquired by Strava ! Our ambition is huge: to become the go-to global leading training platform for millions of runners everywhere. We're growing with purpose and looking for people who want to build something meaningful with lasting impact. With the recent acquisition by Strava accelerating our journey, now is a really magical time to join. 🚀 The Team You'll Join The CRM team at Runna sits within our Growth Marketing function and is responsible for how our owned channels interact with our brand to give our Runnas the best app experience possible. From first-touch onboarding through to retention, renewal, and winback, we utilise our channels (Email, Push & In-app) to help sustain our incredible growth. Sitting at the intersection of marketing, product, and data, the team builds and iterates lifecycle journeys that drive growth while protecting customer experience. This role works closely with other Growth Marketing teams, Product, Data, Brand/Partnerships, and the Lifecycle team at Strava to ensure our comms engine is scalable, measurable, and continuously improving.⁠

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