Senior Demand Generation Manager, Legal

About the role

We are seeking a Senior Demand Generation Manager to join our Enterprise Marketing team in Toronto or the US (East coast) , focused on the enterprise legal segment. This role is purpose-built for driving pipeline and building brand presence with some of the most sophisticated legal buyers in the market. This is a highly collaborative role that will work closely with the Senior Director of Enterprise Marketing, the Enterprise Marketing team, the Enterprise Sales team, and senior leadership to develop and execute programs that generate qualified pipeline, deepen engagement with enterprise legal buyers, and establish Clio as the AI-powered legal technology platform of choice. What your team does: The Enterprise Marketing team owns Clio's go-to-market motion in the enterprise legal segment. The team drives the strategy to penetrate and expand within large, complex AmLaw 200 firms or the in-house legal departments of major Fortune 500 corporations.

Responsibilities

• Strategy & Execution:
• Own the enterprise legal demand generation roadmap, balancing long-term brand building with near-term MQL and pipeline targets, and bring a clear point of view on the right mix of channels and programs to reach buyers at each stage of the funnel.
• Partner with the Senior Director of Enterprise Marketing and the Enterprise sales team to align on account priorities, revenue goals, and the programs that will have the most impact.
• Campaign Development:
• Build and execute integrated, multi-touch campaigns that generate awareness, engagement, and MQLs from enterprise legal organizations, with messaging tailored to the distinct priorities of firm and department leadership, legal operations leaders, IT officers, and General Counsel.
• Produce segment-specific content and assets in partnership with Content, Brand, and Product Marketing, including executive thought leadership, ROI-focused case studies, and persona-specific nurture tracks.
• Account-Based Marketing:
• Launch and scale ABM programs targeting named enterprise legal accounts, using intent data and buying signals to identify and engage organizations actively evaluating legal technology solutions.
• Develop bespoke outreach strategies for the highest-priority target accounts, coordinating closely with the Enterprise sales team on account prioritization and sequencing.
• Buying Committee Engagement:
• Build nurture programs tailored to each buyer persona's priorities, ensuring Clio's value proposition resonates at every level of the organization, from legal and IT leadership to Finance, Procurement, and Security.
• Create marketing support materials that help the Enterprise Sales team navigate multi-threaded deals and advance opportunities through complex internal approval processes.
• Executive & Event-Based Programs:
• Design and execute high-touch executive programs, including roundtables, hosted dinners, and invitation-only briefings, that build relationships with senior legal leadership at target organizations.
• Partner with the Events team to maximize pipeline impact at key legal industry conferences such as ILTA, ALA Annual, CLOC, and ACC Annual, and develop touchpoints that sustain engagement between events.
• Channel & Funnel Performance:
• Optimize paid media, content syndication, and sponsorship channels for the longer buying cycles of enterprise legal technology, including legal trade publications, bar association partnerships, and legal operations communities.
• Analyze the enterprise legal marketing funnel from account engagement through to pipeline and closed revenue, establish shared metrics with Sales and Revenue Operations, and present regular performance updates with clear insights and recommendations.
• What you may have:
• 7+ years of enterprise demand generation experience, with a proven focus on complex, multi-stakeholder accounts and long sales cycles
• Pro

Additional Information

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely. We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice .

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