Strategy Lead

About the role

This is an opportunity to join OLIVER's dedicated in-house studio embedded with embedded with a leading healthcare education institution as Strategy Lead - the strategic intelligence function for a fully integrated creative production studio serving 100,000+ enrolled students across a large, multi-brand portfolio of students, professionals, and enterprise audiences across the healthcare education sector. The constraint on the next phase of growth is not lack of strategy - it is content velocity, content relevance, and the ability to test and personalize at scale. Your role is to make sure the studio is always working from the sharpest possible strategic foundation, turning audience insight, channel performance, and market intelligence into clear direction for creative and CRM execution. Y ou will lead the end-to-end strategy for email and CRM program - the studio's most commercially critical workstream - while also providing strategic input and optimization direction across paid, social, owned, and emerging channels. This is supported by a platform architecture where OMG organizes and orchestrates the work; Pencil is where the work gets created and optimized and Share of Model is how our client will stay one step ahead in AI-driven discovery. You will be one of the primary users of all three. We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process. The Strategy Lead is the strategic backbone of the OLIVER studio . Approximately 60% of your focus sits on CRM and email - owning the strategy, audience architecture, and optimization roadmap for institution enrollment marketing program s . The remaining 40% spans the broader channel mix: paid social, organic social, owned content, web, and performance marketing - providing strategic input, testing frameworks, and optimization direction that ensures the studio is always creating the right content for the right audience in the right channel. You are the person who connects insight to execution. You work closely with the Business Director on client strategy, with CRM Campaign Managers on email performance, with the Associate Creative Director on content strategy, and with the Data Analyst on measurement. Three lead SLAs anchor the partnership - cost per asset, speed to delivery, and creative effectiveness in market - and your strategic direction should be visibly improving the third.

Responsibilities

• CRM & Email Strategy (approx. 60%)
• Lead the end-to-end CRM and email marketing strategy for enrollment program s across all institutions - including lead nurture, application, enrolment, and retention journeys
• Define and maintain audience segmentation frameworks, personalization strategies, and lifecycle contact architectures across five healthcare education institutions.
• Build and own the testing and optimization roadmap for email - A/B frameworks, send cadence strategies, content personalization logic, and subject line performance analysis
• Partner with the Data Analyst and CRM Campaign Managers to translate performance data into clear strategic recommendations, and feed those recommendations back into the next campaign cycle
• Maintain deep platform fluency across CRM and email technology stack; advise on platform utilization, automation opportunities, and data quality requirements
• Cross-Channel Strategy & Optimization (approx. 40%)
• Provide strategic input and optimization direction across broader channel mix - paid social, organic social, owned content, web, and performance marketing - ensuring channel strategies are coherent, audience-relevant, and aligned with institutional goals
• Use Share of Model to understand brand visibility in AI-generated answers, optimize AI search visibility, identify share of voice across models, and surface brand strengths and weaknesses - translating these real-time insights into strategy and content creation priorities
• Develop content and channel testing frameworks that allow the studio to learn faster, optimize more efficiently, and prove creative effectiveness across all formats
• Partner with the Associate Creative Director to translate strategic insight into creative direction - ensuring campaigns

Benefits

Additional Information

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role: Strategy Lead Location: Remote - Minneapolis, MN

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at oliverusa? Share your experience