Director, Marketing

Responsibilities

• M&A-Focused Strategic Brand Leadership
• Lead the development and execution of a marketing strategy aligned with VE&CI 's acquisition goals across Education and Cultural Industries globally.
• Position VE&CI as a founder-friendly, trusted acquirer that understands the mission-driven nature of the businesses it pursues.
• Own and evolve brand messaging to ensure clarity, consistency, and alignment with portfolio goals across all channels.
• M&A Enablement
• Partner with the M&A deal team to develop high-quality materials for founder outreach, presentations, and acquisition communications.
• Align marketing initiatives with deal origination strategies and pipeline priorities.
• Create targeted ABM campaigns to support active deal pipelines within target verticals.
• Support acquisition announcement communications, managing the narrative transition for incoming companies and their stakeholders.
• Portfolio Brand & Internal Communications
• Own the VE&CI portfolio narrative , ensuring coherence and align ment across companies, geographies, and audiences.
• Develop storytelling frameworks that honour the mission-driven character of portfolio companies while articulating the value of the broader platform.
• Design and deliver internal communications programs that keep portfolio companies informed, aligned, and engaged with VE&CI 's strategy.
• Serve as a communications partner to the Portfolio Leader on announcements, transitions, and strategic milestones.
• PR & Communications
• Develop and execute communication plans to support acquisition announcements and broader portfolio news.
• Coordinate with key stakeholders , employees, press, and partners , to control the narrative at critical moments.
• L iaise with relevant industry media, coordinating press releases, interviews, and briefings across target verticals globally.
• Digital, Content & Events
• Lead VE&CI 's digital presence , including website, social media, SEO/SEM, and content platforms.
• Produce compelling content , including but not limited to founder case studies, acquisi tion announcements, thought leadership, and newsletters , that builds visibility in target verticals.
• M anage VE&CI 's presence at industry events , and plan high-value founder-facing gatherings (roundtables, dinners), including end-to-end logistics , budgeting, and post-event evaluation.
• Marketing Operations
• Own the marketing budget and ensure ROI-driven allocation of resources.
• Build and manage marketing systems, CRM integration, and analytics infrastructure.
• Manage external vendors (design, web, copywriting) as needed and track KPIs across brand awareness, deal origination, and portfolio cohesion .
• Support portfolio conferences and learning events through content development, promotion, communications, attendee engagement, and event execution.
• Marketing Community & Capability Building
• Build and foster a community of marketing professionals across the portfolio
• Facilitate the sharing of best practices, tools, and successful initiatives
• Establish lightweight governance, standards, and scalable processes
• Support marketing capability development across business unit
• Over time, identify and help develop high-potential marketing talent across the portfolio
• Note: This role may require evening and weekend hours depending on event schedules, as well as occasional domestic and international travel to support off-site events and industry engagements.

Requirements

• 12-15 years of progressive marketing experience, ideally in M&A, private equity, B2B software, or professional services.
• Genuine understanding of the importance of Education and/or Cultural Industries; a strong understandin

Benefits

Additional Information

Job Summary: We are seeking a strategic, entrepreneurial Director of Marketing to build and lead the marketing function for the VE&CI portfolio. Reporting directly to the Portfolio Leader, you will be the senior marketing voice for VE&CI, shaping how the portfolio presents itself to founders, portfolio companies, and the broader ecosystem. You will drive M&A marketing, lead internal communications, and ensure a cohesive identity across a set of mission-driven businesses. This role has no direct reports at the outset, with the expectation to build a team as the portfolio grows. This is a role for someone who thrives in a high-growth environment and is energized by building something from the ground up. Job Description: About Volaris' Education & Cultural Industries Portfolio ( V E&CI ) VE&CI is a focused portfolio within a global buy-and-hold software acquirer, targeting mission-driven companies across the Education and Cultural Industries verticals. Our portfolio companies serve institutions whose work genuinely matters to the education and cultural vitality to the communities where they operate - and our role is to help them sustain, grow, and thrive. With a global geographic presence and a disciplined acquisition strategy, this is an exciting inflection point to join the team.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at volarisgroup? Share your experience