Product Marketer

About the role

At Roadrunner, we're replacing the broken CPQ software that Sales teams have complained about, worked around, and given up on for years. Not improving it - replacing it. We're building a new agentic stack called PQA - Prompt, Quote, Approve, designed for the enterprise, on a data model built for how pricing actually works today. We're Kleiner Perkins' first incubation since Glean, led by second-time founders with successful exits, and a team of engineers from Snowflake, Databricks, Citadel, Meta, Robinhood, Brex, and so on. We're in-person in San Francisco, and we're just getting started.

Responsibilities

• Be Roadrunner's first marketing hire - you'll partner closely with the founding team, who already have a strong point of view on our story and positioning. Your job is to take that conviction and turn it into the assets, narratives, and market presence that help us win.
• Maintain the website end-to-end: you're the keeper of the story, and you treat copy as a product.
• Own the competitive intelligence function. Know who we're up against, how we win, and how to arm the sales team with the materials to prove it.
• Develop Roadrunner's foundational go-to-market asset library: sales decks, one-pagers, battlecards, architecture slides, and implementation overviews.
• Create and publish LinkedIn content for company announcements, product moments, and thought leadership.
• Embed with the Sales team and stay close to customers - join calls, absorb objections, and turn what you hear from the field into materials that sharpen the pitch and messaging that resonates in market.
• Translate the PQA stack and complex enterprise integration patterns into clear, compelling narratives for technical buyers and business stakeholders alike.
• Example projects
• Build Roadrunner's foundational sales asset library: pitch deck, architecture slides, implementation overview, and objection-handling guide. Design it so a rep can move from first call to technical win without reinventing the wheel - and so a new hire can ramp in their first week.

Requirements

• Experience in product marketing, content, or brand at a high-growth B2B company; enterprise software, technical product, or revenue operations experience strongly preferred.
• Exceptional writer. You can take a complex CPQ workflow, a pricing edge case, or an integration architecture and produce copy that makes a VP of Sales or a CTO immediately understand why it matters.
• Hands-on builder. You've created competitive battlecards, sales decks, launch assets, and website copy yourself.
• Sales-first instinct. You treat the sales team as your primary customer. You sit in on calls, you know the objections cold, and you measure yourself by pipeline impact.
• Deep competitive intelligence chops. You know how to track a market, synthesize what's signal versus noise, and make it actionable for the people who need it.
• A driver, not a passenger. You create structure where none exists, own outcomes end-to-end, ship before things are perfect, and are comfortable with ambiguity.
• Based in SF or excited to relocate - we're an in-person team.
• Bonus points if...
• You've marketed a CPQ, CRM, or revenue operations product and understand the buyer pain firsthand.
• You've worked at a company known for exceptional product narrative - Stripe, Linear, Vercel, or similar.
• You understand technical architecture well enough to have a real conversation with an enterprise IT or RevOps team.
• You've been the first or second marketing hire at an early-stage company and know what zero-to-one actually feels like.

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