Marketing Specialist - Capital Market Strategies - Tikehau Capital

Responsibilities

• Content Production & Innovation
• Produce and update marketing materials such as teasers, videos, and brochures tailored for different client segments (retail, distributors, private banks, IFAs, family offices, institutional clients);
• Develop engaging content for products, including slides, notes, and email campaigns;
• Monitor and analyse market trends to deliver differentiated and relevant content;
• Innovate by introducing new content formats (e.g., webinars, podcasts);
• Digital Strategy & Partnerships Create digital content (videos, email pushes, web banners, LinkedIn carousels) to highlight CMS expertise internationally;
• Build and maintain partnerships with online media platforms both in France and abroad (e.g., Citywire, Allnews, H24 Finance, Patrimoine 24);
• Cross-Functional Projects Participate in projects involving product promotion, including fund marketing on the proprietary website and coordination of key events and fairs;
• Product Development Contribute to the development of the product offering by pitching new fund ideas and processes during brainstorming sessions;
• Automation Initiatives Focus on automation projects to enhance marketing efficiency and effectiveness.
• Profile: 6+ years of experience in product marketing within the asset management sector
• Solid understanding of liquid funds, including credit and equities
• Fluency in English is essential; bilingual proficiency in French and English is highly desirable
• Excellent writing and creative skills, with the ability to clearly explain investment concepts and translate them into impactful, easy-to-understand slides
• Advanced proficiency in PowerPoint
• International experience is a strong advantage, particularly in managing marketing campaigns across multiple geographies

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