Marketing Executive / Senior Marketing Executive

Requirements

• Min. Diploma in Business, Marketing or Liberal Arts
• Preferably 3 years of experience in related field
• Strong interest in F&B Industry (Restaurant & Catering)
• Positive working attitude, self-driven and proactive
• Keen eye for graphic visuals (POSM and Menu)
• Ability to multi-task and adapt to change quickly
• Creative thinker and strong ability to conceptualise designs and customer experience
• Creative, motivated, focused, flexible, team-oriented, with the ability to work within tight deadlines and communicate ideas effectively

Additional Information

The Marketing Executive will take a lead role in driving brand visibility and revenue for Creative Eateries' diverse portfolio. You will be responsible for the strategic planning and end-to-end execution of integrated marketing campaigns, managing key partnerships, ensuring brand consistency across all touchpoints and cross-functional coordination. ESSENTIAL DUTIES AND RESPONSIBILITIES Strategic Planning & Execution Lead and manage end-to-end integrated marketing campaigns for assigned brands, ensuring all activities align with group-wide financial goals. Develop and implement comprehensive marketing strategies for new outlet openings, brand refreshes, and large-scale corporate events (e.g., Town Halls, Internal Awards). Analyse campaign performance using data-driven insights to recommend improvements for future ROI. Partnerships & PR Management Drive high-level external partnerships (e.g., banks & malls) to negotiate and execute high-impact promotions. Spearhead Media and PR activations, including managing relationships with KOLs, food critics, and journalists. Content & Digital Engagement Oversee the social media content strategy, ensuring brand voice consistency and high engagement rates across all platforms. Develop and refine the CRM strategy for the Creative Eateries membership program, creating targeted engagement campaigns to increase customer lifetime value. Operations & Brand Development Support outlet-level marketing implementation - Project manage menu revamps and POSM production, coordinating between the culinary team, operations, and external designers. Proactively contribute to the conceptualization of new dining concepts, providing market research and competitive analysis to management. Manage the BTL strategy, identifying high-traffic ad spaces and innovative activation methods to drive footfall. Service Excellence & Leadership Lead the service recovery process, setting the standard for how the group handles feedback across digital and offline channels. Provide guidance to junior marketing executives or interns to ensure operational excellence.

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