VP, Marketing Strategy

Responsibilities

• Marketing Strategy: Focus on the development and evolution of the Marketing strategy team to ensure we are aligned to the business needs & expectations of our customers.
• Go-To-Market Strategy: Ensure the teams have the ability and tools needed to devise the go-to-market strategy and architecture for how offerings will be expressed to the marketplace, and determine the market requirements and competitive analysis to fuel innovation.
• Cross Team Alignment: Partner with the VP of Growth Marketing and VP of Content and Creative to bring marketing programs to life through aligned marketing plans, robust value messaging and clearly articulated priorities.
• Buyer Insights: Champion the importance of buyer intelligence within solutions marketing programs team and hold the team accountable for understanding buyer personas and how they buy to inform campaigns, content and innovation.
• Marketing Programs: Oversee key strategic marketing programs across the organization, working with the VP of Performance Optimization to align business goals and marketing goals, ensuring accountability for marketing performance across all lines of business.
• Messaging and Content: Direct content strategies that encapsulate effective audience-centric messaging and value propositions. Guide teams to deliver and report on content effectiveness in terms of demand generation, account retention and influence/awareness metrics.
• Bringing Offerings to Market: Incubate or improve the go-to-marketing workflow process for bringing new or existing offerings to market. Support launch of new products and capabilities into market with effective go to market planning.
• Enabling Sellers: Ensure Marketing Strategy teams are enabling sellers to sell more via appropriate knowledge transfer and content programs-increasing sales productivity.
• Solution Excellence: Support the change transformation across the organization as it moves from product to solution. Establish best-in-class solution marketing competency.
• What experience you need:
• Bachelor's degree in marketing, finance, management or similar field required; M.B.A. preferred or equivalent business experience
• Minimum of 7-10 years of experience in a B2B marketing management role in a complex business environment, including extensive experience with go to market strategy development
• Must have an understanding of Marketing Planning, Product Marketing, Marketing Communications, traditional and new marketing tactics, channel marketing and the infrastructure and tools necessary to support these activities.
• Willingness and ability to travel up to 25% as needed
• What could set you apart:
• Experience in the technology and/or data industries or working with technology and/or data-related products and services preferred
• Work experience in a highly matrixed organization and Global Marketing Experience a plus.
• Leadership ability to make fact-based decisions regarding the workforce and what is needed to meet the needs of the organization.
• Ability to manage a high performing team of 10+ marketing professionals, some from a distance/virtual perspective.
• Manage and implement change effectively.
• Strong capability to define and simply communicate the value proposition of the product for markets and segments
• Excellent written and verbal skills with sensitivity to diversity of audiences including internal and external groups of varying sizes
• Ability to develop effective working relationships with direct reports, peers, managers, and senior management within and across organizational lines
• Ability to adjust new, chang

Additional Information

Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you. The VP of Marketing Strategy (Enterprise Verticals/Equifax Workforce Solutions/Global Capabilities) will help guide the organization towards a cohesive go-to-market architecture and practice. The Marketing Strategy Leader will be focused on leading teams that have broad product and solution portfolios and be chartered with evolving our go-to-market efforts from product to audience-centric go-to-market strategies - championing, socializing and getting people to adopt a new way to think and approach their jobs. This leadership position will represent Marketing on key senior level teams and will champion the efforts of the broader Marketing organization and ensure we are aligned with the business goals and objectives at every level.

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