Director, Brand Management, Hydration & Costa RTD

Requirements

• Location(s):
• China
• City/Cities:
• Shanghai
• Travel Required:
• 00% - 25%
• Relocation Provided:
• No
• Job Posting End Date:
• July 24, 2026
• Our Purpose and Growth Culture:

Benefits

Additional Information

Job Description Summary: Job Summary As Director, Brand Management, you will lead the growth agenda for the Hydration portfolio and Costa RTD business within GCM OU. You will translate brand ambition into clear growth strategies, integrated marketing plans, and disciplined commercial execution to deliver sustainable and profitable business results. This role connects global brand frameworks with local market realities, ensuring strong brand equity, innovation excellence, and in-market performance. Please note: This role is not a fully remote position. The selected candidate will need to be based in Shanghai. What You'll Do for U S Lead the development of annual growth strategies and business plans to deliver brand vision, business objectives, and financial targets. Translate portfolio priorities into focused marketing and innovation plans that drive consumer relevance and measurable business impact. Partner closely with cross-functional teams, other OUs, bottlers, and external stakeholders to develop fit-for-purpose consumer experiences, programs, and initiatives that are effective and efficient. Identify and adopt global best practices, ensuring brand frameworks and marketing assets are localized appropriately to maximize local impact. Lead or localize global initiatives and charters where applicable, ensuring alignment with enterprise direction while maintaining market agility. Provide clear strategic direction to creative and IMX teams, ensuring prioritization, resource alignment, and consistency of brand voice across platforms. Ensure strong in-market execution of plans in partnership with BD, frontline marketing and C&C teams, driving alignment between brand strategy and commercial delivery. Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics Requirements & Qualifications Bachelor's degree. Preferable Business/Commerce with Marketing Major At least 10 years of general marketing and sales experience working on big and/or global brands Proven track record of leading complex projects with multiple stakeholders Relevant experience in consumer marketing, experience to include consumer opportunity identification, innovation and communication development Attributes: Consumer empathy, strategic visioning, strong interpersonal skills, ability to establish trust and build partnership across teams and geographies, innovative, problem solving, open minded and curious. Fluent verbal and written English What We Can Do for You Career Growth & Development: Access to global learning platforms, coaching, and mentoring as part of our Leadership & Development process. Diverse & Inclusive Culture: Be embraced for who you are and empowered to use your voice to help others find theirs. International Exposure: Collaborate with multicultural teams and participate in global projects through our networked organization.

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