Digital Marketing Programs Manager

About the role

Headquartered in Nashville, Tennessee, Ncontracts leads the industry in integrated risk management and compliance solutions, serving over 5,000 financial institutions nationwide. As a seven-time Inc. 5000 Fastest Growing Companies honoree and consistent year-over-year recipient of "Best Places to Work" awards, we offer a thriving, work environment where career growth and life-work balance go hand in hand. At Ncontracts, you'll join a team of industry experts dedicated to strengthening the financial services sector through innovation and thought leadership. We're seeking creative, collaborative, and self-driven professionals across all areas of our business - from developing cutting-edge solutions to sales, marketing, customer support, and beyond. Join us in our mission to make the financial industry stronger and more resilient, while advancing your career in a supportive, dynamic environment that values your unique skills and perspectives. Ncontracts' webinar program is one of our highest-performing demand channels, consistently driving pipeline across every segment we serve. This role owns the execution of it from end to end. As Digital Marketing Programs Manager, you'll be the operational backbone of a webinar engine that runs 20+ events per year, coordinating everything from platform setup and speaker prep to post-event follow-up and funnel reporting. You'll work directly with executive leadership, external industry experts, and our BDR and AE teams to make every webinar a precision-executed, revenue-contributing event, not just a content play. The webinar program doesn't operate in isolation. Between events, you'll own the channels that keep our audiences warm and our brand visible - managing social media, activating employee advocacy, and building the kind of community presence that turns a one-time webinar attendee into a long-term Ncontracts follower. The goal is a connected content ecosystem where every touchpoint - from a LinkedIn post to a post-event nurture sequence - moves the same audience further down the funnel. This is a role for someone who thrives in the details without losing sight of what the details are for: pipeline, engagement, and growth. YOU WILL Webinar Program Execution & Operations (Primary) End-to-End Production: Own the lifecycle of the company's webinar program, ensuring seamless technical execution from initial platform setup through live production and on-demand publishing within ON24. Campaign Operations: Build and manage webinar registration pages, automated multi-touch promotional emails, and post-event nurture sequences in HubSpot. Ensure clean campaign tracking and attribution within Salesforce. Audience Acquisition & Promotion: Partner with Demand Gen and ABM teams to deploy targeted promotion plays-using 6sense segments and AI-assisted outreach-to drive target ICP accounts to register. Speaker & Executive Management: Lead speaker preparation, including tech checks, run-of-show alignment, and pre-event briefings, working directly with executive leadership and external industry experts. Sales Alignment: Equip BDR and AE teams with promotional materials, invite templates, and real-time registration data to drive sales-led attendance and fast post-event follow-up. Funnel Reporting: Track and report on webinar performance across the full funnel, including registration sources, attendee-to-pipeline conversion rates, and on-demand engagement to optimize future programs. Social Media Management & Community Amplification Social Content & Calendar: Manage the corporate social media calendar, creating and curating engaging content across active brand channels to build share of voice in the financial and compliance space. Employee Advocacy: Administer the Sprout Social employee advocacy program-curating the internal content feed and driving platform adoption across the sales team to expand organic reach. Community Engagement: Act as the operational touchpoint for the Third Party Think Tank online community, utilizing the group to organically promote upcoming events and foster discussion around key webinar topics. Program Management & Budgeting Strategic Updates: Provide regular performance updates and data-driven optimization recommendations to demand generation leadership. Budget & ROI Accountability: Manage program budgets, event expenditures, and platform vendor relationships with strict accountability to ROI. THE ESSENTIALS 4+ years of experience in B2B marketing, with a proven track record of owning webinar execution, digital events, or demand generation campaigns. Hands-on platform experience with ON24 (or a closely comparable enterprise webinar platform). Proficiency with HubSpot and Salesforce, including practical experience building landing pages, email workflows, and tracking campaign performance metrics (routing, registration pacing, and basic pipeline attribution). Executive presence, showcasing exceptional verbal and written communi

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