Product Marketing Manager

Responsibilities

• Define and execute GTM strategy for Bazaarvoice Ratings & Reviews releases, including launch positioning, messaging, internal and external enablement/comms, and ongoing adoption motions across different business sizes, personas, industries and geographies.
• Build compelling narratives that clearly differentiate Bazaarvoice as the premium offering in the ratings and reviews space.
• Lead product launches and feature releases with cross-functional partners across Product, Sales, CS, and Enablement, delivering key assets, messaging, and training.
• Create competitive positioning and de-positioning with research-backed insights and strategic clarity; guide internal teams on how to win.
• Collaborate with Sales, Client Success, and Enablement teams to equip the field with the tools they need to confidently sell, support, and upsell our Ratings & Reviews offering.
• Gather market intelligence and voice of the customer to inform roadmap prioritization and guide product-market fit.
• Create clear, compelling sales and marketing collateral, from one-sheets and web copy to playbooks and pitch decks.
• Serve as a strategic partner to Product Management, influencing roadmap decisions with market context and go-to-market requirements.

Requirements

• 3-5 years of product marketing or relevant experience in B2B SaaS, ideally in e-commerce, martech or adtech.
• Proven experience owning GTM strategy, leading successful product launches, and working cross-functionally.
• Exceptional messaging and positioning skills; you are able to turn features into compelling stories that resonate with marketing and e-commerce leaders.
• Understanding of modern consumer behavior, especially in the e-commerce industry.
• Strategic thinker with a bias for action. You know how to prioritize for highest impact, and are not afraid of experimenting and making mistakes.
• Excellent written and verbal communication.
• Familiarity with our tools is ideal, but not required: Google Suite, Asana, Gemini, Confluence, Crayon, Pendo.
• Understanding of and/or experience with our top industries is desired: Retail, Apparel & Fashion, Consumer Electronics, Health & Beauty, Food & Bev, Home & Garden.
• $108,347.27 - $162,520.90 a year

Additional Information

Headquarters: Remote, United States About Bazaarvoice At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products. The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty. Our brand promise : closing the gap between brands and consumers. Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia. It's official: Bazaarvoice is a Great Place to Work in the US , Australia , India , Lithuania, France, Germany and the UK ! We're seeking a strategic, results-driven Product Marketing Manager to join the team driving the evolution of Bazaarvoice's flagship product: Ratings & Reviews. As AI transforms how consumers shop, trust is the ultimate currency. You will help define the next era of shopping, where ratings and reviews are powering AI-driven shopping experiences. You'll play a central role in shaping product messaging and positioning, influencing roadmap strategy, enabling Sales and Client Success, and driving adoption and growth for the market leading solution. You'll thrive in this role if you're a builder-someone who loves translating complex capabilities into clear business value, aligning cross-functional teams, and turning market insights into powerful GTM strategies.

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