Social Media Marketing Senior Executive

About the role

Support the execution of marketing campaigns across digital and offline channels. Assist in updating and maintaining the company website and other digital channels with accurate, timely content. Manage day-to-day social media activities (Facebook, Instagram, TikTok), working closely with the appointed agency to ensure execution aligns with the campaign. Update and distribute the company brochures/catalogues regularly. Manage and update Google My Business listings and assist in replying to reviews. Work closely with sales & production teams to propose weekly or monthly promotions of our company products to generate more online/offline engagement. Monitor and respond to general inquiries received via email and social media, escalating them to the relevant team as needed. Coordinate with in-house designers to brief on marketing artwork, assist with revisions, and manage task timelines. Communicate with appointed vendors Conduct basic market research and competitor analysis to support campaign planning and content development. Schedule and publish LinkedIn content based on approved topics. Assist in extracting and compiling marketing reports, campaign metrics, and ad performance whenever relevant and needed. Stay updated with marketing trends and support the smooth day-to-day operation of the marketing department. This description is a general statement of required major duties and responsibilities performed on a regular and continuous basis. Job roles and responsibilities may be revised from time to time to support business growth and need. Job Requirements: Degree in Marketing, Communications, or a related field 1-2 years of experience in marketing or relevant experience Familiarity with CRM tools or customer loyalty programs is a plus Basic knowledge of SEO and Meta Business Suite or Facebook/Instagram ad platforms as well as TikTok Ads is a plus Proficient in Canva or other basic design tools Strong writing and communication skills in English Creative and innovative Attention to detail Organised, responsive, and able to multitask across projects Team player with a "can-do" attitude and willingness to learn Self-motivated - ability to manage campaigns with minimum supervision. Comfortable working on-site and engaging directly with business units

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