Head of Marketing Operations

About the role

Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management. We've got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation , more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it. You can look at all kinds of communities to see our platform's impact in the world. It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that's alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We're rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries. Our marketing team prides itself on having an experimental mindset to unlock new ways to drive revenue and scaling them quickly with a data driven mindset. Behind all this lies the need to architect automations, integrations and scale processes. As the leader of the marketing operations team, you will hire and manage a team of high-performing builders who can take ambiguous problems and build solutions that stand the test of time. This role will report into our Senior Director of Growth Engineering. We are committed to a thriving in-office culture. This role requires that you be on-site at our HQ in San Mateo, CA 5 days a week.

Responsibilities

• Hire and manage a higher performance marketing operations team that can scale to multiple teams long-term (including campaign ops, architecture, data cleanliness and so on).
• You'll be the point person for all demand generation campaign operations and new implementations.
• You'll oversee the strategy and acquisition of our marketing tools, workflows, and automations required to scale our new lead acquisition methods.
• You'll obsess over the operations of our lead ingestion to maximize the efficiency of every lead.
• You'll build advanced automations via platforms such as Workato/AWS/Retool/etc that will work with existing sales/marketing platforms like Marketo/Salesforce to achieve a higher level of operational efficiency.
• You'll become obsessed with ensuring everything within your sphere of influence is completely automated and designed for scale.
• Research, negotiate and purchase net-new software tools that can help drive impact with a skeptical yet experimental mindset.
• Build a waterfall process to maximize the purchase of these net new leads from databases while minimizing cost and enrich leads with missing data needed for proper routing in our 20M+ contact database.
• This role is highly cross-functional: you'll work with executives, operations, engineering, analytics, brand, sales, and more to improve marketing campaigns, prioritize projects, and ensure alignment.
• What You Bring
• 7-15 years of operations / engineering / marketing operations / product management or relevant experience.
• Strong ability to take ambiguous problems and architect hacky and scalable solutions by integrating pre-built tools like Workato or engineering with low-code software.
• Strong ability to operationalize processes at scale.
• Strong ability to negotiate and manage multiple vendors simultaneously.
• Impeccable analytical and conceptual problem-solving skills.
• Experience working with a high degree of autonomy in a fast-moving startup or a hyper growth environment.
• Experience with SQL, ETL/data pipelines, excel, and BI Tools (Looker or equivalent in order to properly query data sets for data cleanliness or email campaigns) highly preferred.
• Big plus if you have an entrepreneurial hacker's mentality and are energized by finding novel ways to drive revenue.
• 0 Inbox mentality.
• Employee Benefits
• Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:
• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professio

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