Freelance Social and PR Co-ordinator - focusing on the Chinese Market

About the role

Reports to: Creative Campaign Manager Job Overview: The Social and PR Co-ordinator will be responsible for looking after and reporting on our Chinese social media accounts. Including but not exclusive of RED, Weibo + WeChat. Responsibilities and Duties: Manage relationships with key opinion leaders (KOLs) influencers, agents, MCNs + stylists in the Chinese fashion space Develop and execute influencer marketing campaigns to drive awareness and support product launches Leverage existing influencer relationships and build new connections with fashion / Gen-Z influencers with large followings (preferably >50K+ followers) Monitor industry trends and competitive activity to identify new influencer partnership opportunities Research and generate relevant creative content ideas that cater to our Chinese audience Schedule and post all social media content on relevant platforms Track and report on the performance of influencer campaigns, optimising strategies as needed Engage directly with the community and work with community managers across social channels and customer are platforms Support other marketing initiatives as needed, including events, paid media, copywriting, etc Write and edit high-quality content for socials and occasionally PR comms Proofread and edit content to ensure accuracy and consistency Fluent in Mandarin and English (written and spoken) Experience overseeing both Western and Chinese social platforms -including Instagram, TikTok, RED, Weibo, WeChat 2+ years of experience in influencer marketing or community management, preferably in the fashion / Gen-Z market Proven track record of building and maintaining strong relationships with KOLS / influencers Confident with excellent communication and networking skills Proactive, positive attitude

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