Integrated Marketing, Creative Marketing Management

Requirements

• Bachelor's degree in marketing, business, communications, advertising, or a related field.
• 12-14 years of experience in integrated or creative marketing.
• Strong project management and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.
• MBA or advanced degree in business or marketing.
• Experience in the consumer electronics or technology industry.
• Familiarity with CRM, social media, and digital media marketing.
• Strong communication and collaboration skills for working in a dynamic, matrixed organization.
• #LI-SZ1
• Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/
• Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/
• To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.
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• Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
• Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Benefits

Additional Information

Position Summary This role is not eligible for immigration sponsorship. Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States-investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we're creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us. Role and Responsibilities This role focuses on leading integrated marketing and creative marketing strategies in Plano, Texas. This role will collaborate with cross-functional teams to develop and execute innovative marketing campaigns, optimize brand presence, and enhance customer engagement. Roles & Responsibilities : Develop and execute integrated marketing strategies to drive brand awareness and customer engagement. Collaborate with brand marketing teams to establish creative assets (e.g., photography, logos, key visuals, messaging) and delivery schedules. Manage marketing development funds to create innovative sales-generating marketing tactics. Analyze market trends and customer behavior to inform marketing strategies and optimize campaign performance. Monitor and report on key performance indicators (KPIs) to measure the success of marketing initiatives.

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