Marketing Director CPC

Responsibilities

• Marketing Director CPC
• What We Need:
• Corpay is currently looking to hire a new Marketing Director, CPC , within our Marketing Division. This position falls under our International Vehicle Payments line of business and is located in Swindon or London, UK.
• Taking an "outside in / customer first" approach, you'll be leading the marketing for Corpay Complete and be part of the senior leadership team, responsible for growing this part of the business, in a fast-paced, proactive, and positive environment.
• You will be a senior member of the UK Marketing team (9) and the European Center of Marketing Excellence, reporting to the VP Marketing, UK. Collaborating regularly with Sales, Product and Customer Success teams.
• How We Work:
• As Marketing Director , you will be expected to work in a hybrid office environment. Corpay will set you up for success by providing:
• Assigned workspace in your designated office location
• Company-issued equipment
• Formal, hands-on training
• Support and collaboration from a dedicated results focussed Global Marketing team
• Defining the overarching marketing strategy in alignment with business objectives and growth targets. Collaborating with Sales, Product and Customer Success teams and coordinating between stakeholders
• Identifying priority markets, segments, and channels to maximise brand impact and demand / lead generation
• Developing positioning and messaging frameworks to differentiate Corpay Complete in competitive landscapes
• Setting annual and quarterly marketing goals, KPIs, and performance benchmarks
• Defining campaign KPIs and success measurement frameworks with a critical focus on ROI and revenue generation
• Management of customer and prospect segmentation to support targeted marketing campaigns
• Collaborate with sales teams to track, maintain, and optimise marketing's contribution to the sales pipeline
• Leading the end-to-end planning and delivery of full funnel marketing campaigns for Corpay Complete
• Lead the production of campaign assets, ensuring brand consistency and high-quality output
• Manage the creative process from initial briefing through to final delivery across all formats (digital, print, social, events)
• Design ABM programmes (1:1, 1:few, 1:many) to create demand in larger accounts in a structured and personalised way
• Coordinate the efforts of internal marketing teams to ensure campaign alignment and brand consistency
• Manage relationships with wider marketing teams and agencies, optimizing use of internal and external teams / resource
• Work with the UK Brand & PR team to develop press releases, secure media opportunities, and manage corporate communications
• Oversee paid advertising campaigns, budgets, and performance optimization, using the internal digital team as your expert resource
• Use our Marketing Automation team to conduct nurture journeys, and triggered campaign execution
• Partner with the data team to support the procurement and onboarding of purchased data to expand prospect reach, and execute new data enhancement projects, improving completeness, accuracy, and targeting precision
• Brief and coordinate with Data and Salesforce teams to ensure smooth execution of data-driven marketing initiatives, CRM integrations, and accurate pipeline reporting
• Lead the development of thought leadership content through agency partners
• Define, in collaboration with other stakeholders, the physical and virtual event programme, and execute with the support of the wider team
• Ownership and management of the marketing budget for Corpay Complete, ensuring optimal allocation across channels and campaigns
• Provide insights from marketing activity to inform product development and market positioning
• Own campaign performance reporting and insights and produce weekly. monthly and quarterly reporting on marketing performance
• Assisting in customer communications (both service and campaign/promotional led)
• Building Customer Marketing programmes to drive retention, as well as x-sell, up-sell opportunities
• Brand guardian and ownership of tone and visual identity for Corpay Complete
• Generating ideas and suitable execution plans for new thematic content
• Qualifications & Skills:
• Proven track record in planning, leading and executing sales focused market

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