Senior Director-Media Planning

About the role

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Role Summary and Impact As part of our Global Operations Centre (GOC), you will partner with teams across the U.S., Europe, and Asia to deliver high-impact, integrated media planning solutions across multiple markets and channels. We are looking for a Senior Director - Media Planning who will: Strategic Client Leadership & Planning: Act as the senior planning lead and strategic partner for global and multi‑market clients, ensuring media planning excellence aligned with client business objectives. Maintain a relentless focus on driving client outcome growth, applying performance‑led planning principles, data‑informed audience insights, optimisation thinking and advanced analytical perspectives to planning decision‑making. Serve as a subject‑matter expert across multiple channels and planning practices, with a strong understanding of how channels work together to deliver short‑ and long‑term client outcomes. Provide strategic guidance and recommendations on the optimal use of media products, services and solutions, ensuring alignment with client needs, business strategy and return on investment expectations. Act as a trusted advisor to senior client stakeholders, nurturing long‑term relationships and supporting clients in navigating complex business challenges, organisational change and evolving market dynamics. Demonstrate deep understanding of client businesses, including successes, challenges and strategic priorities, and apply experience‑based judgement to identify opportunities, risks and trade‑offs from a business perspective. Lead senior‑level planning discussions across multiple stakeholders, effectively synthesising and reconciling diverse or conflicting inputs to drive alignment and shared understanding. Embed performance‑led and outcome‑oriented thinking into the planning process by ensuring that insights, intelligence and forecasts from activation and specialist teams are reflected in strategic recommendations. Define and oversee planning‑level KPIs, governance frameworks and planning processes that enable optimisation, benchmarking and continuous improvement across client portfolios. Champion a data‑driven planning culture, partnering with analytics and data science teams to prioritise initiatives and ensure insights are effectively translated into planning outputs. Develop high‑level growth and commercial planning perspectives for assigned clients or portfolios, including directional forecasts, profitability considerations and identification of priority growth areas. Maintain a strong understanding of WPP Media agency deliverables and committed campaign KPIs, ensuring planning outputs are aligned with agreed client expectations. Represent the planning discipline with credibility in senior client meetings, contributing technical and strategic expertise when required. Own the senior client engagement cadence from a planning perspective, including strategic sessions, status forums and cross‑functional meetings, ensuring consistent and high‑quality representation of the planning function. Take ownership of key planning workstreams on complex or multi‑market initiatives, ensuring clarity of scope, appropriate governance and high‑quality outputs. Capability Development: Identify capability gaps within media planning teams supporting client portfolios and define actions to address them through develop

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