Global Brand Marketing Coordinator (Hybrid Role - New York)

About the role

The Global Brand Marketing Coordinator is a highly organized, proactive professional responsible for supporting the Manager in the daily execution and operational health of assigned product categories. This role acts as a critical tactical partner across the full product lifecycle, ensuring that both New Product Developments (NPD) and the Core "Hero" portfolio are supported with excellence.

Responsibilities

• Campaign & New Product Launch Support
• GTM Execution: Support the Manager in the rollout of global Go-To-Market (GTM) strategies for NPD and core animations, ensuring cohesive storytelling across all touchpoints
• Timeline Management: Partner with Marketing Operations to track campaign milestones and ensure all marketing deliverables for new launches stay on track
• Global Translations & Toolkits: Lead the end-to-end organization and global delivery of marketing toolkits, ensuring all international regions have the localized assets and translations necessary for flawless execution
• Campaign Recaps: Assist in developing campaign "post-mortems" by gathering and synthesizing data to inform future category optimizations
• Production & Shoot Logistics
• On-Set Coordination: Partner with Creative and Creative Ops to support content production needs, including on-set coordination for treatment-focused shoots
• Logistics Management: Act as the point person for shoot logistics, including the management, shipping, and tracking of product samples, comps, and props for global productions
• Asset Organization: Help manage digital asset libraries to ensure all campaign content is organized and accessible for cross-functional teams
• Competitive Intelligence & Category Health
• Competitive Tracking: Regularly monitor the competitive landscape in the treatment and repair space to identify trends, whitespace, and messaging shifts
• Market Research: Conduct research on consumer and stylist trends to help identify opportunities for "hero" product optimizations
• Always-On Support: Support "always-on" animations and routine-building initiatives to sustain the health of core treatment franchises
• Operational Excellence & Financial Administration
• Cross-Functional Liaison: Lead status meetings and maintain master marketing trackers to ensure eComm, Social, and Education teams are aligned on category priorities
• Financial Admin: Independently manage the invoicing process and budget tracking for the Treatments category, ensuring all vendor relations and project spends are documented
• Agile Support: Provide proactive, "hands-on" support for internal leadership reviews, category presentations, and ad-hoc projects
• About You:
• 1-2 years of brand marketing experience, preferably within a high-growth beauty or CPG environment
• Exceptional attention to detail with proven experience managing complex timelines and logistical workflows
• A self-starter with a "no task too small" mindset who thrives in a fast-paced, entrepreneurial environment
• Strong writing and presentation skills, with the ability to translate technical science into professional-grade narratives
• A flexible team player who is comfortable "managing up" to ensure project momentum
• Bachelor's degree required
• NYC-based hybrid role
• Our Total Rewards:
• Competitive compensation
• Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules
• Wellness: Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options
• Parental Leave: Up to 18 weeks for birthing-parents and up to 10 weeks for non-birthing new parents
• Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested
• Professional Dev

Benefits

Additional Information

OLAPLEX, a category-defining leader in prestige hair care, continuously seeks talented individuals to join in our mission to transform foundational hair health and deliver great hair days today, tomorrow, and for years to come. As the original bond builder, we are dedicated to fostering a culture that celebrates the bonds within our teams. OLAPLEX elevates individuals from all backgrounds with the belief that together we can unlock the full potential of science to extend the health, life, and beauty of hair for all.

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