OOH Strategist

About the role

Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge , Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

Responsibilities

• 50% - Account Maintenance
• Contracting of approved plans, filing client signed authorizations
• Gather and distribute production material specs, based on plan parameters
• Distribute traffic instructions/posting instructions to vendors and ensure they are received by each vendor
• Follow up with vendor to ensure materials arrived , campaign posted on time and POP photos are provided
• Keep team updated on the status and timing of deliverables
• Collaborate with team to identify data and/or billing discrepancies and work to rectify
• Maintain a general understanding of account/client nuances
• 25% - Planning & Negotiation
• Media planning including budget tracking, client decks, contracting, implementation, maintenance, and post buy attribution review
• Compile and prepare competitive data and target research for analysis to inform media strategy; begin to recognize patterns and trends
• 15% - Relationship Development
• Develop strong relationships with OOH vendors , direct team, and other internal HMI departments
• Coordinate vendor meetings
• Use prior knowledge to help guide Assistant through planning process and assist with day-to-day account maintenance
• Manage ongoing communication with senior leads , effectively relay issues and/or status updates in a timely matter
• 1 0 % - Training & Development
• Proactively stay abreast of OOH trends, vendor updates and relevant offerings
• Advance knowledge and learn about the media industry, Horizon Media, and our clients
• Participate in Horizon's training program s , as well as other syndicated and proprietary training sessions ( i.e. Excel Basics, Business Writing, Presentation Skills, and more)

Requirements

• Hungry to advance your knowledge of advertising, OOH and media principles through applied learning
• Willing to take initiative, be an active participant in team discussions
• An effective communicator who thinks strategically
• A problem solver with the ability to develop creative solutions
• Detail oriented with strong organizational skills
• Comfortable working with multiple timelines and deliverables; able to effectively manage your time
• Someone who thrives working both independently and within a team
• Comfortable working within large sets of data and numbers
• Results and solutions oriented; motivated and resourceful
• An advocate for and supporter of diversity, equity and inclusion
• Preferred Skills & Experience
• BA/BS Degree or relevant work experience
• 1-2 years media planning and buying experience
• Understanding of media planning terms and concepts
• Proficiency working within Microsoft Excel and PowerPoint
• #LI-LW1
• #HM
• #LI-HYBRID
• Certificates, Licenses and Registrations
• This role does not require certificates, licenses and/or registrations.
• Physical Activity and Work Environment
• There are no requirements for physical activity and work environment
• Salary Range
• $66,300.00 - $80,000.00
• A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency

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