Platform Campaign Merchandise Manager - TikTok Shop (Third Party Associate)

Responsibilities

• Develop and optimize end-to-end merchandise strategies for UK campaigns (e.g., seasonal promotions, Black Friday) by analyzing industry trends, competitor offerings, and TikTok user insights, directly driving GMV, conversion rates, and average order value (AOV) growth.
• Design merchant incentive mechanisms using platform resources (traffic support, subsidies, data tools) to attract high-quality merchants and premium, competitively priced products; collaborate with the Industry AM team to expand merchant coverage and enhance recruitment efficiency.
• Create targeted subsidy strategies for campaigns and conduct A/B tests to optimise subsidy ROI, unlocking user acquisition and repeat purchase growth.
• Coordinate with Product, Data Analytics, and Engineering teams to consolidate product feature requirements and build data infrastructure, enabling data-driven strategy adjustments and stakeholder alignment.

Requirements

• 1 year or above relevant work experience in e-commerce, retail, brand management, consulting, business strategy, operations, or a related field.
• Bachelor's degree or above, preferably in Marketing, Business Administration, Data Analytics, Statistics, Economics, or a related discipline.
• Strong data analytical and problem-solving skills, with proficiency in Excel, SQL, and data visualization tools. Ability to translate data into actionable business insights.
• Excellent cross-functional communication and stakeholder management skills, with the ability to collaborate effectively across Business Development, Product, Data, and Operations teams. Self-motivated, adaptable, and able to thrive in a fast-paced, dynamic e-commerce environment.
• Familiarity with TikTok Shop, social commerce, or the creator economy.
• Knowledge of the local UK/IE retail and e-commerce market.

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