Marketing Campaign Manager

Responsibilities

• 40% Campaign Planning & Coordination
• Partner with the Director of Marketing to develop campaign channel strategies, scope documents, and execution plans aligned with business objectives
• Translate high-level marketing strategies into clear campaign requirements, timelines, and deliverables
• Define campaign workflows, roles, and responsibilities across the marketing team
• Ensure alignment across campaigns, priorities, and marketing calendar
• 40% Campaign Execution Management
• Manage day-to-day execution of marketing campaigns across Brand Marketing Specialists and cross-functional partners
• Oversee campaign timelines, production schedules, and deliverable tracking to ensure on-time completion
• Proactively identify risks, bottlenecks, or resource gaps and implement solutions
• Ensure campaigns are executed in alignment with strategy, scope, and brand standards
• Facilitate regular campaign status updates and reporting
• 15% Stakeholder & Cross-Functional Collaboration
• Serve as the primary coordination point between marketing, business partners, and external vendors
• Schedule and lead campaign kickoff meetings, status meetings, and post-campaign reviews
• Ensure clear communication of campaign expectations, timelines, and deliverables
• Maintain strong working relationships with internal stakeholders to support alignment and execution
• 5% Continuous Improvement & Other Duties
• Identify opportunities to improve campaign workflows, processes, and team efficiency
• Support adoption of tools, templates, and best practices for campaign management
• Assist with other marketing initiatives as needed
• Physical Requirements:
• Communicate effectively with internal and/or external customers
• Stationary 75% of time or greater
• Move Objects to Maximum 10 lbs
• Why Work at NBT
• At NBT we empower people to grow, innovate, and thrive through meaningful work, a supportive culture and opportunities to make a real impact in your community - because your success drives our success.
• Wellbeing
• At NBT, we value and support your wellbeing by offering generous time-off policies, wellness initiatives and flexible work arrangements, so you can thrive both personally and professionally.
• Community Involvement
• NBT believes community involvement fosters our success and the success of those around us. Through volunteer service and charitable partnerships, we empower our employees to make a positive impact beyond the workplace.
• Culture
• NBT believes in creating a workplace where every voice matters and every team member feels empowered to contribute. With supportive leadership, we foster an environment where employees are connected, inspired, and valued.
• Career Development
• Whether you're just starting your career or serve in a senior leadership role, your growth and developmen

Benefits

Additional Information

Pay Range: $90,533.00 - $120,734.00 The Marketing Campaign Manager serves as a critical link between marketing strategy and execution, ensuring the successful planning, coordination, and delivery of integrated marketing campaigns across all channels. This role partners closely with the Director of Marketing to translate strategic objectives into actionable campaign plans and works directly with Brand Marketing Specialists to manage day-to-day execution. The Marketing Campaign Manager is responsible for driving operational excellence across campaigns-including timelines, workflows, stakeholder coordination, and production-ensuring initiatives are delivered on time, on budget, and aligned with business goals. This role brings strong organizational discipline, cross-functional collaboration, and a proactive approach to problem-solving. Education and Experience Bachelor's degree or equivalent combination of education and experience Minimum 7 years of experience in marketing, campaign management, or project management Experience managing integrated, multi-channel campaigns preferred Skills and Abilities Campaign & Project Management Strong ability to manage multiple, concurrent campaigns with competing priorities Expertise in building and managing timelines, workflows, and production schedules Detail-oriented with strong follow-through and accountability Strategic Translation Ability to interpret marketing strategies and convert them into actionable campaign plans Understanding of integrated marketing channels (digital, traditional, social, content) Collaboration & Communication Excellent communication and facilitation skills across all levels of the organization Proven ability to coordinate cross-functional teams and stakeholders Strong meeting management and stakeholder engagement skills Execution & Operational Excellence Focused on driving efficiency, consistency, and quality in campaign delivery Strong organizational and problem-solving skills Comfortable working in fast-paced, deadline-driven environments Technical Skills Proficiency in Microsoft Office (Word, Excel, PowerPoint) Experience with project management tools (e.g., Asana, Workfront, Monday.com) preferred

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