Lifecycle Marketing Specialist (B2B & B2C)
External
Blackbox-strategies · Warsaw, PolandPrepare for this interview
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Responsibilities
- Cold Email & Outbound Execution
- Build and maintain outbound lists and enrichment workflows using Clay
- Launch, manage, and optimize cold email campaigns in Instantly
- Own inbox health, deliverability, warm-up, and reply categorization
- Sync replies, outcomes, and lifecycle stages into HubSpot
- Continuously test messaging by segment, persona, and intent
- Lifecycle & Marketing Email (B2B + B2C)
- Build segmented audiences across lead, prospect, and customer stages
- Execute nurture, re-engagement, abandoned inquiry, and expansion campaigns
- Manage compliance, suppression logic, and list hygiene
- Use HubSpot Marketing Hub and/or Mailchimp
- SMS Marketing (Nice to Have)
- Support compliant, high-intent SMS use cases (follow-ups, reminders, re-engagement)
- Experience with platforms such as Twilio or similar is a strong plus
- Coordinate SMS timing with email and social campaigns
- Cross-Functional Collaboration
- Collaborate closely with the Social Media Manager to align themes, CTAs, and timing
- Share outbound insights to inform social and content strategy
- Partner with leadership on ICPs, testing priorities, and iteration
Requirements
- Minimum of 4 years of hands-on experience in outbound, lifecycle marketing, or RevOps-adjacent roles
- Direct experience executing (not just overseeing) email and CRM campaigns
- Experience supporting both B2B and B2C audiences
- Strong understanding of deliverability, segmentation, and channel tradeoffs
- Clear written communicator with a bias toward execution
- Comfortable operating with high-level direction in a fast-moving environment
Benefits
Additional Information
Outbound & Lifecycle Execution Lead (B2B + B2C) Role Overview BlackBox Strategies is seeking a senior, execution-first operator to own outbound and lifecycle messaging across both B2B and B2C audiences . This role is ideal for someone who: Is an expert at hands-on execution Can collaborate on strategy, then independently ship Understands how B2B and B2C motions differ across email, CRM, and SMS Works closely with a Social Media Manager to align messaging and timing You will partner with leadership on direction and priorities, then own execution end-to-end . About BlackBox Strategies BlackBox Strategies is a revenue execution agency that helps businesses grow through disciplined GTM strategy, outbound execution, and lifecycle optimization. We design and operate revenue systems across email, CRM, and digital channels-bridging strategy and hands-on execution to drive measurable results for both B2B and B2C clients. Location Remote | Open to global candidates (U.S. business hours required)
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