Area Business Manager, Rare Diseases

Responsibilities

• Territory & Account Management
• Develop and execute territory and account plans to drive patient identification, market development, and commercial performance.
• Build deep understanding of key accounts, referral networks, treatment pathways, stakeholder priorities, and decision-making processes.
• Establish and maintain strong relationships with neurologists, treatment centers, diagnosis centers, KMEs, and other key stakeholders involved in rare disease care.
• Drive awareness, patient identification, retention, and support initiatives in collaboration with cross-functional partners.
• Commercial Execution & Business Planning
• Deliver against territory sales objectives, market share goals, and business priorities while effectively managing resources and activities.
• Develop annual territory business plans with clear account priorities, opportunities, risks, and action plans.
• Identify and assess patient access opportunities and barriers across the patient journey.
• Provide field insights and customer feedback to support commercial strategy and integrated customer engagement planning.
• Stakeholder Engagement & Cross-Functional Collaboration
• Mobilize internal and external resources to address customer needs and improve patient outcomes.
• Collaborate closely with Medical, Market Access, Marketing, and other customer-facing teams to drive alignment and execution.
• Support peer-to-peer education programs, speaker initiatives, referral network development, and rare disease awareness activities.
• Build trust and influence across multiple stakeholders to drive decisions and remove barriers to care.
• Patient Journey & Access Optimization
• Support healthcare providers and stakeholders in understanding patient pathways, diagnosis challenges, and treatment options.
• Help identify opportunities to improve patient access and treatment initiation.
• Work collaboratively with Centers of Excellence and treatment centers to optimize care pathways and address operational challenges impacting patients.
• Scientific & Market Expertise
• Maintain a deep understanding of rare diseases, treatment landscapes, market dynamics, and healthcare systems.
• Stay current on clinical data, competitive developments, and emerging trends within the rare disease space.
• Act as an ambassador for Biogen's commitment to science, innovation, and patients living with rare diseases.
• Compliance & Operational Excellence
• Maintain accurate CRM documentation, reporting, expense management, and administrative activities.
• Ensure all activities are conducted in accordance with local regulations, industry standards, and Biogen compliance requirements.
• Demonstrate a professional and ethical approach in all customer interactions and business activities.

Requirements

• Required Skills
• Relevant university degree; Master's degree is an advantage.
• Minimum 5 years of experience in a similar commercial role within the pharmaceutical industry.
• Experience within the Gulf region pharmaceutical market environment.
• Rare Disease experience

Benefits

Additional Information

About This Role As an Area Business Manager, Rare Diseases, you will play a critical role in driving patient identification, market development, and commercial success across the UAE and selected Gulf markets for Biogen's Rare Disease portfolio. This is not a traditional sales role. As the territory expert, you will own and drive your business independently, developing and executing territory, account, and customer engagement strategies while helping remove barriers to diagnosis, treatment access, and patient care. You will work across multiple functions and stakeholder groups, combining elements of account management, patient finding, market development, access support, and commercial execution. You will build strong partnerships with physicians, multidisciplinary care teams, pharmacists, treatment centers, diagnosis centers, and other stakeholders involved in the rare disease patient journey. Internally, you will collaborate closely with Medical, Value & Access, Marketing, and Commercial colleagues to ensure aligned execution and maximize opportunities for patients living with rare diseases. This role offers significant autonomy, visibility, and regional exposure, making it an excellent opportunity for someone looking to broaden their capabilities beyond a traditional field-based commercial role while developing expertise within one of Biogen's strategic growth areas.

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