Content & Community Marketing Manager (China)

Requirements

• Strong understanding of the China gaming market, gaming communities, and platform culture.
• Minimum 3 years of experience in community/SNS operations within the gaming, content, entertainment, or related industries.
• Experience operating major China platforms such as Bilibili, Weibo, Xiaoheihe, Rednote, and QQ.
• Experience developing community operation strategies and planning/executing content operations.
• Experience in user communication, VOC management, and community issue response.
• Strong communication and collaboration skills with internal teams and external partners.
• Strong passion for games and deep understanding of gaming and community culture.

Additional Information

About NEOWIZNEOWIZ is a game developer and publisher defined by gripping narratives and uncompromising quality. Collaborating with creative talent worldwide, we create original gaming experiences that push boundaries and captivate players globally. From Lies of P to DJMAX RESPECT V, Cats & Soup, SANABI, and Skul: The Hero Slayer, we service distinct IPs across a wide range of genres, delivering fresh gaming experiences to players worldwide. Position Overview NEOWIZ is seeking a highly skilled and visionary Content & Community Marketing Manager (China) to drive our regional player ecosystem and brand presence in the Chinese market. In this role, you will design and execute data-driven community operation strategies based on deep insights into Chinese user behavior, platform cultures, and emerging market trends, ensuring our gaming titles resonate powerfully with the target audience from launch through live service. Taking full ownership of our regional footprint, you will manage official Chinese SNS and gaming platforms-including Bilibili, Weibo, Xiaoheihe, Rednote, QQ groups, and TapTap-by planning highly localized content, interactive events, and UGC activation programs. You will serve as a vital bridge between players and leadership by monitoring VOC, managing sentiment risks, and translating community insights into actionable user experience improvements for our development teams. To amplify market reach, you will cultivate strategic partnerships with local creators and lead high-impact online/offline engagement programs like exhibitions and pop-up events. This role requires exceptional cross-functional leadership, collaborating closely with internal marketing, publishing, localization, CS, and external agency partners to elevate player retention and deliver an unparalleled community experience. Work location : Shanghai, China Nationality Requirement: Chinese-speaking Regions (Greater China) Join Our Team We're looking for exceptional talent who can help us scale globally while keeping our creative edge sharp. 🛠️ Hiring Process We keep things clear and straightforward: - Resume Screening - Job Function/Hiring Manager Interview - Stakeholder/Leadership Interview - Offer Discussion - Welcome Aboard! Additional Information - Submitted documents can be returned within 14 days upon request after the hiring decision. - This job posting will close once the position is filled and may end early if a suitable candidate is found. - Veterans will be given preferential treatment in accordance with applicable laws. Please submit proof of eligibility when applying. Ready for Your Next Challenge? Create magic with us. Build games that make the world more enjoyable. 👉 neowiz.com/games ✉️ Questions? Hit us up: talent@neowiz.com

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