Product Owner, Digital Marketing

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At FNBO, our employees are the heart of our story-and we're committed to their success! Please see below the details of this career opportunity and how it fits into our organization's success. Summary of the Job: The Product Owner, Digital Marketing oversees the strategy, prioritization, and delivery of complex, high-value marketing initiatives by bridging business objectives with technical execution across our digital properties and MarTech ecosystem. This role serves as Product Owner for the Digital Marketing Squad, guiding the team through solution development for complex, integrated initiatives spanning SEO/AIO optimization, data infrastructure, AI-driven marketing applications, digital experience delivery, and performance measurement. This high-impact role defines and delivers initiatives ranging from personalized customer journey design to MarTech platform enhancements and integrations. The Product Owner partners with the Digital Marketing Director, Bank Marketing, business, data, and IT stakeholders to expand our digital marketing capabilities, while optimizing scalability, customer engagement, and ROI. The ideal candidate has experience working across both customer-facing marketing experiences and complex marketing technology systems; is comfortable navigating regulated marketing operations; and is able to make priority decisions to execute quickly and incrementally, balancing immediate marketing needs with long-term, scalable platform modernization. About This Role: Problem Definition & Opportunity Validation Clearly define the "what" and "why" of digital marketing initiatives by representing the needs of Bank Marketing, business stakeholders, and end customers by translating user problems and opportunities into measurable business value and marketing impact. Partner with marketing managers, marketing analytics, and business stakeholders to analyze campaign performance data, user feedback, and market trends into actionable product direction. Maintain deep awareness of the Bank Marketing objectives , the marketplace, emerging industry trends, data, regulation, and technology to help stakeholders explore possibilities and execute priorities effectively. Identify patterns in campaign execution challenges, system limitations, and stakeholder requests to continuously prioritize product improvements that reduce friction and operational burden. Solution Development & Decision Facilitation Serve as the digital marketing subject matter expert when collaborating with IT, architecture, and the Marketing Cloud T echnical L ead to evaluate and solve challenges ranging from quick configuration wins to strategic platform integrations . Facilitate decision-making by presenting options with standardized criteria including estimates for cost, timelines, risks, business impacts, scalability, regulatory complexity (CAN-SPAM, GDPR, CCPA), and technical debt. Translate marketing objectives into clear technical requirements, removing ambiguity, and providing direction in discovery and planning activities grounded in deep knowledge of digital marketing capabilities and the broader marketing technology landscape. Leverage systems expertise and business knowledge to navigate conflicting priorities diplomatically, plan and scope interrelated initiatives, and help leadership make informed decisions about prioritization and sequencing using data-supported frameworks like ROI analysis, business value scoring, and strategic alignment. Backlog & Scope Management Define MVP scope and phasing strategies that balance speed-to-market with long-term platform architecture, while owning and maintaining a healthy product backlog that ensures the squad has 2-3 sprints of ready, well-defined work aligned to technology lifecycle needs and strategic investment priorities. Monitor and track squad capacity allocations to ensure alignment with strategic investment classification and resource optimization, making real-time prioritization decisions and trade-off calls when scope, timeline, or resources are constrained. Write detailed user stories and epics with acceptance criteria while r egularly groom ing the backlog to keep sprints ready and the team focused on high-value work, while serving as the escalation point for dependency and conflict resolution across the squad and with other teams. Product & Delivery Collaboration Serve as Product Owner within the Scrum framework, actively participating in all agile ceremonies including daily standups, sprint planning, sprint reviews, and retrospectives, while dedicating significant time as an embedded squad member to collaborate with the tech lead and squad on requirements, technical approaches, and continuous improvement. Partner with the Scrum Master and other Product Owners to manage dependencies, mitigate risks across squads and initiatives, and regularly communicate progress to leadership and stakeholders through Release Notes and end-of-sprint product demonstrations. Revie

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