Director, Product Marketing - DSP

About the role

InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes, delivering results grounded in privacy-first principles. Trusted by 30,000+ brands and leading publishers, InMobi is where intelligence, creativity, and accountability converge. By combining lock screens, apps, TVs, and the open web with AI and machine learning, we deliver receptive attention, precise personalization, and measurable impact. Through Glance AI, we are shaping AI Commerce, reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology, Glance AI transforms every screen into a gateway for instant, personal, and joyful discovery. Spanning diverse categories such as fashion, beauty, travel, accessories, home décor, pets, and beyond, Glance AI delivers deeply personalized shopping experiences. With rich first-party data and unparalleled consumer access, it harnesses InMobi's global scale, insights, and targeting capabilities to create high impact, performance driven shopping journeys for brands worldwide. Recognized as a Great Place to Work, and by MIT Technology Review, Fast Company's Top 10 Innovators, and more, InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank, Kleiner Perkins, and Sherpalo Ventures, InMobi has offices across San Mateo, New York, London, Singapore, Tokyo, Seoul, Jakarta, Bengaluru and beyond. At InMobi Advertising , you'll have the opportunity to shape how billions of users connect with content, commerce, and brands worldwide. To learn more, visit www.inmobi.com Overview of the role: We are seeking a Director of Product Marketing to lead the commerce narrative, market positioning, and go-to-market strategy for the products being built within our DSP. This role sits at the intersection of product strategy, market truth, and category definition, translating complex commerce, data, and AI-driven capabilities into clear, credible, outcome-led positioning that resonates with customers and differentiates our platform in a rapidly evolving market. This leader will serve as the single-threaded owner of the DSP commerce story, grounded in a strong outside-in, voice-of-the-customer perspective. The role defines what we build, for whom, why it matters, and how it should be understood in the market - operating upstream of traditional sales enablement and ensuring that product and go-to-market decisions are anchored in real customer behavior and market dynamics. In addition to commerce use cases, this role will own product marketing for app user acquisition, re-engagement, and retargeting, positioning these capabilities as foundational inputs to commerce and lifecycle outcomes - not standalone performance features. This is a highly visible leadership role responsible for shaping how our DSP is understood by customers, partners, and the broader industry. This role is based in either our San Mateo, CA or New York, NY office and requires regular in-office presence. Occasional travel may be required for client meetings, industry events, and strategic partner engagement. The impact you'll make: Outside-In Market & Customer Insight (Foundational) Act as the voice of the customer for DSP-led commerce and app growth products. Build a deep understanding of: Buyer motivations, constraints, and decision criteria How commerce, performance, and retail media network (RMN) budgets are actually allocated What customers say they want versus what they actually buy Use customer insight to: Define ideal customer profiles (ICPs) and buying personas Prioritize the highest-impact use cases Pressure-test internal assumptions Serve as the internal arbiter of market reality when perspectives diverge Commerce Strategy & Narrative (Primary Ownership) Define what "Commerce in the DSP" means - including outcomes, ICPs, use cases, and clear differentiation versus retail media networks, retail media platforms, and performance DSPs. Build and own the end-to-end commerce narrative, including: Problem framing rooted in customer pain points A clear value proposition tied to measurable business outcomes A compelling articulation of why DSP-native commerce versus alternative solutions Ensure positioning reflects how customers actually talk, evaluate, and buy, rather than internal product architecture. App User Acquisition, Re-engagement & Retargeting (Core Use-Case Pillar) Own the product marketing strategy and narrative for: App user acquisition User re-engagement Retargeting and lifecycle marketing Position these capabilities as inputs into commerce and lifecycle outcomes - such as conversion, repeat purchase, and lifetime value (LTV) - rather than isolated performance tactics. Define ICPs, buying triggers, and success metrics for growth

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