Content Marketing Specialist (Copywriter)

Responsibilities

• Assist in content marketing initiatives to drive traffic, engagement, and leads
• Work in a team environment and collaborate on content ideas and goals
• Research industry trends; collect and compile articles and information from internal and external resources for the company's use
• Research facts to ensure accuracy and eliminate errors and misstatements
• Measure and optimize content on a regular and ongoing basis
• Generate content for email, blogs, video scripts, press releases, white papers, case studies, testimonials and more for internal and external client needs
• Ensure all materials are consistent with brand and style standards and written in a manner to advocate our service offerings
• Develop sales content for presentations, RFP templates and trade show events
• Conduct research and interviews for writing assignments
• Collaboratively conceive and write innovative copy across marketing channels including print, outdoor and signage/collateral

Requirements

• Minimum Qualification:
• High School Diploma and 3 or more years of experience developing high-quality content for a brand or agency and/or military equivalent, OR a bachelor's degree in English, Journalism, Communications, Advertising, or Public Relations. Strong portfolio of previous work
• Preferred Qualification:
• Bachelor's degree with English, Journalism, Communications, Advertising, Public Relations, Business or related field and a strong portfolio
• Ability to work from a content calendar and meet deadlines
• Ability to work in a team environment and collaborate on strategy
• Knowledge of various styles of writing (AP, APA, MLA, Web, etc.)
• Have impeccable attention to detail and quality of communication materials developed
• This position is not eligible for employment-based sponsorship.

Benefits

Additional Information

Job Title: Content Marketing Specialist (Copywriter) Department: Creative & Design Country: United States of America State/Province: Arkansas City: Lowell Full/Part Time: Full time Job Summary: Under routine supervision, this entry-level position supports marketing initiatives through copy development. This position is responsible for creating and producing marketing content intended for both internal and external audiences. This position is responsible for producing written content for websites, email and other marketing and sales collateral. Job Description:

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