Business Unit Director Companion Animals

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States considered: Ciudad de México (con posibilidad de viajar) Role Description The Business Unit Director (BUD) is accountable for delivering sustainable growth, profitability, and market leadership for Zoetis Mexico's Companion Animals business (and Equine species, as applicable) and is an active member of the Mexico Leadership Team. As a leader of leaders, the BUD sets direction and holds BU leaders accountable for defining and delivering an integrated portfolio, customer, and go-to-market strategy; operating priorities; and commercial performance outcomes. The BUD defines clear objectives, establishes a multi-year strategic roadmap and annual operating plan, and leads disciplined execution aligned with Zoetis enterprise strategy, Mexico affiliate priorities, and local long-term needs. The role leads an omnichannel growth agenda, integrating field execution with digital engagement and Direct-to-Consumer (DTC) demand generation (where applicable), ensuring consistent experience that accelerates recommendation, adoption, and adherence. The BUD builds a data- and insight-driven operating model, leveraging CRM, digital analytics, market research, and customer insights to guide segmentation, resource allocation, and performance management through clear KPIs. The BUD proactively ensures alignment with Finance, Logistics & Distribution, IT, HR, Digital, Regulatory, Legal, Quality, and L&D when planning and executing programs and BU activities (e.g., launches, capability building, training, and colleague development), ensuring compliance and scalability. The BUD actively coaches and develops field sales managers to enable their teams to (1) identify and capitalize on opportunities, (2) target all BU customers to increase penetration and demand for the animal health products and services, and (3) maximize resources in a coordinated and collaborative manner. 4) Develop talent in their BU, and 5) hold their managers accountable for effective people management and talent development. As a key leader within Mexico, the BUD models and communicates the importance of conducting business consistent with Zoetis Core Beliefs, policies, and all applicable local/global compliance requirements. POSITION RESPONSIBILITIES: 1) Strategic leadership, planning, and performance delivery Own BU strategic planning: define the 3-5 year strategic roadmap, annual operating plan, and quarterly execution priorities across portfolio, channels, and capabilities. Develop and own the BU strategy and execution plan (short-, mid-, and long-term), grounded in customer insights, competitive dynamics, and differentiated value creation. Shape portfolio strategy and lifecycle management (launch excellence, growth, defense, and optimization decisions) in partnership with Regional/Global teams. Lead major strategic initiatives impacting BU; drive change management and ensure adoption. Establish clear communication, decision-rights, and governance across Commercial, Marketing, Technical, Digital, and Operations to drive alignment, speed, and accountability. Ensure business reviews are conducted; aggregate performance, identify trends, and adjust plans based on progress toward goals. Develop mechanisms and KPIs that provide early warning signals to meet/exceed goals (e.g., sales targets, penetration, growth, resource utilization, market share, forecast accuracy, and digital performance indicators). Manage overall BU budget and operating expenses consistent with business goals and in compliance with Travel & Expense (T&E) policies and company guidelines. Ensure field management focuses on high pay-off activities critical to BU success. Ensure Global Vet Policies, FCPA, corporate, and local policies are followed across the team. 2) Omnichannel, digital, and DTC growth Define and execute an omnichannel commercial strategy integrating field force, remote/virtual engagement, digital content journeys, and campaign-based execution. Lead BU contribution to DTC strategy (where applicable): owner education, demand generation, and adherence/persistence initiatives aligned with brand strategy and compliance requirements. Partner with Digital and Marketing to build content strategy and governance (content pillars, review workflows, localization, reuse, and performance measurement). Establish measurable digital KPIs (e.g., funnel conversion, incremental demand, engagement quality, content performance) and drive test-and-learn to optimize ROI. 3) Knowledge & insights strategy Build and sustain a BU knowledge and insights strategy: codify customer insights, field learnings, competitive intelligence, and best practices into scalable playbooks. Ensure systematic capture and use of insights from CRM, customer feedback, training outcomes, and campaign analytics to refine segmentation, messaging, and account plans. Sponsor capability building in evidence-based selling, clinical education, and value communication tools and reinforcement. 4) Customer ecosystem leade

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