Digital Media Associate, Activation (External Agency Staff)

Responsibilities

• Digital Media Activation & Buying
• Develop tactical channel plans leveraging NFL owned inventory (NFL.com, NFL App) and partner inventory (OTT, social, display).
• Plan and execute paid social campaigns (Meta, Snapchat, TikTok, Reddit)
• Aid in oversight and stewardship of agency managed buys to ensure flawless execution and alignment with NFL objectives
• Ad Operations & Trafficking
• Responsible for working with agency in setting up campaigns of NFL-owned inventory and partner digital inventory in ad servers, trafficking, and QA of ad tags/pixels
• Schedule and traffic NFL.com marketing/house display and preroll banner campaigns
• Project Coordination & Campaign QC Operations
• Support day-to-day project management of campaigns, including timeline tracking, asset routing, and coordination across internal teams, agencies, and media partners
• Act as a key point of contact for status updates, helping keep stakeholders informed and deliverables on track
• Execute quality control checks across campaign elements, including creative assets, pixels, trafficking setup, and technical specifications
• Verify all deliverables meet internal standards and partner requirements prior to launch
• Track and resolve issues related to specs, timelines, and execution, ensuring high accuracy across all workstreams
• Reporting, Data & Executive Support
• Maintain detailed campaign trackers and documentation across inventory, delivery, pacing, flighting, targeting, and technical specs
• Ensure data accuracy and consistency across sources; proactively flag and resolve discrepancies
• Build and support reporting that provides clear visibility into campaign performance and operational status
• Translate data into charts, tables, and actionable insights for stakeholders
• Assist in developing polished, executive-ready presentations summarizing performance, insights, and next steps
• Required Qualifications:
• Bachelor's degree
• Minimum 3-4 years of relevant media buying and activation experience
• Proven record of executing successful paid and digital campaigns driving positive business results
• Strong knowledge and hands on experience working in ad platforms and 3P ad servers (i.e. Meta Ads, Snapchat Ads, TikTok Ads, GAM, Freewheel, Amazon Ads, DV360, etc.)
• Proficiency in Microsoft Office Suite (i.e. Excel, Powerpoint)
• Other Key Attributes / Characteristics
• Project Manager
• Obsessed with driving results
• Proactive, Go-getter
• Close attention to detail
• Flexibility to adjust in an ever-changing media and sports landscape
• A strong interest in media and how fans interact with it
• Experience in managing biddable media buys, including social
• Understanding of creative specs
• International media buying experience a plus
• Salary / Pay Range
• Terms / Expected Hours of Work
• 40 hours/week
• Weekend, holiday and evening work required during the season
• Salary
• $35 - $42 USD
• Benefits Information
• To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS
• NO RELOCATION ASSISTANCE WILL BE PROVIDED.
• The NFL is committed to building an inclusive work environment that reflect

Benefits

Additional Information

The NFL Marketing Strategy and Science (MS&S) team sits at the center of NFL's marketing organization driving the overall strategy, planning, and performance efforts. The Consumer Media group within the MS&S team serves as the NFL's Media Planning & Activation Center of Excellence. The team manages all paid, owned and partner media assets to drive maximum performance effectiveness & efficiency. We are seeking a Digital Media Activation Associate to help plan and implement digital media campaigns and lead creative asset management in tandem with Creative Management associates. This position ensures seamless planning, execution, trafficking, QA, and optimization of digital media across paid, owned, and partner channels. The ideal candidate is detail oriented, data driven, operationally strong, and passionate about how fans engage with NFL content across platforms. This is a long term hourly contract opportunity with the NFL, based onsite at our NYC League office.

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