Manager, Marketing Strategy

Responsibilities

• Lead Marketing Strategy: C ommunity-centered campaigns for the NWA Pet Resource Center that work across channels and touchpoints. Serve as the primary local marketing contact, br ining innovative solutions ( i. e . scaling with AI ) to work smarter across planning, coordination, and execution.
• Manage Local Content and Social Media : Oversee content calendars, promotions, and social media efforts that align with Best Friends' brand voice, strategic goals, and broader campaigns. Provides oversight, accountability, and strategic integration and can step in to manage social if needed.
• Leverage Data to Inform Performance: Monitor, analyze, and report on marketing metrics-including social media and campaign performance.
• Build and Champion Marketing Systems: Improve how marketing operates by identifying and advancing systems, automations, and workflows that reduce manual effort, increase visibility into performance, and support stronger decision ‑ making across campaigns and channels.
• Support Local Events and Community Engagement: Partner closely with Community Programs teams to support and promote local events, ensure marketing materials are accurate and effective, and use what you learn to decide what's worth doing again.
• Mentor and Manage Direct Reports and Volunteers: Provide guidance, feedback, and professional development to ensure effective and aligned local marketing execution. Support growth, and model thoughtful adoption of evolving tools and ways of working.
• Champion Inclusive and Culturally Relevant Marketing: Support the development of inclusive campaigns that reflect NWA's diversity and deepen community connections to the organization's mission.
• What You Bring
• Social Media & Content Development: Experience managing and growing social platforms (especially Instagram and Facebook), with a strong understanding of content strategy, analytics, and audience development.
• Digital Advertising & Audience Growth: Experience developing and managing targeted digital advertising strategies (e.g., social media ads, display ads) to expand reach, attract new audiences, and re-engage existing supporter

Additional Information

Job Title : Marketing Manager Location : Bentonville, AR (with regional travel up to 25%) - Hybrid role -3+ days onsite/week Reports to : Senior Manager, Marketing Strategy or equivalent Hiring Range : This position's hiring range is anticipated to be $80,000-$90,000 depending on experience, plus great benefits! About This Role Best Friends Animal Society is on a mission to end the killing of dogs and cats in America's shelters. In Northwest Arkansas, that mission is showing up in neighborhoods, at community events, and across social feeds every day. This role sits at the center of that work , is connected to one of the most innovative assets in A nimal Wel fare - the NWA Pet Resource Center , and shapes how people in NWA discover, connect with, and advocate for the pets in our care. As Marketing Manager for the NWA Pet Resource Center, you won't just run campaigns - you'll be the reason a family meets their dog or cat , a volunteer shows up on a Tuesday, and a donor decides this cause is worth their money. Your work lives at the intersection of mission and community: getting the right story in front of the right person at exactly the right moment and requires strategic leadership, tenac ity, and rolling up sleeves to support execution. You'll blend data and instinct to build marketing that drives adoption, fosters, volunteers, and donations - using modern channels, emerging tools, and genuine creative conviction. You'll also lead and grow a direct report, bringing the same energy to their development that you bring to a campaign launch , and partner closely with Lifesaving Teams, PR, Multicultural Marketing, Creative, and Fundraisin g to ensure that local insight can be supercharged to scale and resonate.

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