Director of Content Partnerships - The Points Guy

Responsibilities

• Own the Partnerships Content Strategy (Pre-Sale + Post-Sale)
• Lead the development of best-in-class partnership content concepts for RFPs and proactive pitches that materially improve win rates.
• Build a clear, differentiated POV on partnership content at TPG-what we do better than anyone else, and how we scale it.
• Design modular, repeatable content frameworks and packages that unlock efficiency and revenue growth.
• Partner with Sales leadership to shape category strategy, pricing logic and packaging.
• Drive Revenue Through Content
• Be directly accountable for how content contributes to:
• Deal conversion
• Campaign performance
• Partner retention and upsell
• Ensure every program is designed with a clear performance hypothesis and success metrics.
• Identify and unlock new monetization opportunities across formats (editorial, video, social, email, tentpoles).
• Lead End-to-End Execution at a High Bar
• Oversee the execution of integrated partnership content programs across:
• Written (features, guides, integrations)
• Social (platform-native, short-form, creator-led)
• Video (YouTube, premium, long-form)
• Set and enforce a premium creative standard-what "great" looks like at TPG.
• Ensure all work is:
• Audience-first
• On-brand
• Platform-native
• Commercially effective
• Build scalable workflows that enable high output without sacrificing quality .
• Be a Cross-Functional Leader
• Act as the primary connector between Sales and Content, ensuring alignment without compromising editorial integrity.
• Partner closely with:
• Editorial & Email leadership (voice, standards, integration points)
• Video & Social (formats, talent, distribution)
• Analytics (measurement, optimization)
• Marketing (amplification, audience growth)
• Navigate tradeoffs and make decisions that balance revenue, audience trust and operational feasibility.
• Guide the Client Experience at the Highest Level
• Serve as a trusted partner to key clients, especially on high-value deals.
• Lead concept presentations and guide clients through creative decisions with authority.
• Elevate TPG's reputation as a premium branded content partner, not just a media vendor.
• Build Systems, Not Just Campaigns
• Create the infrastructure needed to scale:
• Playbooks
• Templates
• Creative frameworks
• Production workflows
• Identify bottlenecks and proactively solve for speed, efficiency and quality.
• Establish a test-and-learn culture across formats and platforms.
• Lead and Develop Talent
• Mentor and elevate team members across partnerships content, social, video, and written production.
• Set a high bar for creative thinking, execution and accountability.
• Help build the next generation of leaders within the partnerships content function.

Requirements

• 8-12+ years of experience in partnership content, media, agency or integrated marketing, with clear progression into leadership roles.
• Proven track record of driving revenue through content, not just producing it.
• Deep experience working on pre-sale/RFP strategy and winning competitive deals.
• Strong editorial and creative instincts across written, video and social formats.
• Demonstrated ability to operate at both strategic and executional levels.
• Comfortable leading in ambiguous, fast-moving environments and making high-stakes decisions.
• Exceptional cross-functional operator who can influence without direct authority.
• Confident, polished and credible in client-facing environments, including senior stakeholders.
• Highly structured thinker who can build systems that scale, not just one-off solutions.
• Experience in travel, finance or performance-driven media is a p

Benefits

Additional Information

This role requires a hybrid schedule and will be based in our New York, NY office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week. The Points Guy is the leading authority on travel, loyalty and smart spending, reaching millions across editorial, email, video and social platforms. Partnerships content is a core driver of our business, translating our trusted voice into high-impact storytelling for some of the most recognized brands in travel, finance and beyond. As we scale our partnerships business, we are looking for a Director of Partnerships Content to lead a best-in-class content engine that drives both revenue and brand authority. This is a high-impact, high-ownership director role responsible for defining and scaling TPG's partnerships content strategy across pre-sale and post-sale, and across editorial, email, video and social platforms. You will operate as both: A strategic leader shaping how TPG wins and grows partnerships An operator building the systems and standards needed to execute at scale This role sits at the center of Editorial, Video, Social, Email, Sales, Marketing and Analytics, and is accountable for driving revenue through premium, high-performing and durable content programs. For The Points Guy website click here . Curious how The Points Guy fits into Red Ventures? Click here .

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