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Associate Director, Wake Forest Fund, Schools and Units

External
Wake Forest University logoWake Forest University · Winston Salem, NC
Full-timeOn-siteToday
Email MarketingLeadership
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External Applicants: Please ensure all required documents are ready to upload before beginning your application, including your resume, cover letter, and any additional materials specified in the job description. Cover Letter and Supporting Documents: Navigate to the "My Experience" application page. Locate the "Resume/CV" document upload section at the bottom of the page. Use the "Select Files" button to upload your cover letter, resume, and any other required supporting documents. You can select multiple files. Important Note: The "My Experience" page is the only opportunity to attach your cover letter, resume, and supporting documents. You will not be able to modify your application or add attachments after submission. Current Employees: Apply from your existing Workday account in the Jobs Hub. Do not apply from this website. A cover letter is required for all positions; optional for facilities, campus services, and hospitality roles unless otherwise specified. Job Description Summary The Associate Director, Wake Forest Fund, Schools and Units oversees all annual giving for the Wake Forest Funds, with a focus on the Schools and Units (Business, Law, Divinity, College, Graduate School, ZSR Library, and the Parents Campaign). The Associate Director provides leadership for the development and solicitation of Giving Societies and annual leadership giving through strategies that include direct mail, email, postcards, ThankView, and additional project-based efforts designed to reach the constituency base. The Associate Director coordinates digital marketing efforts associated with the Schools and Units on the University Giving Day. A key area of focus will be on broadening the base of support for all the Schools and Units. *Applications for this position will be accepted through July 29, 2026, 11:59 PM EST. *This position is not eligible for sponsorship of non-immigrant or immigrant visa status through Wake Forest University. All eligible applicants are encouraged to apply. Job Description Essential Functions: Directs the Annual Fund fundraising efforts for all Wake Forest Funds, with a focus on the School of Business, the School of Law, the School of Divinity, the College, the Graduate School, ZSR Library, and the Parents Campaign. Builds School of Business, School of Law, School of Divinity, College, Graduate School, ZSR Library, and the Parents Campaign annual giving through direct mail, digital marketing efforts, and project-based efforts. Works with and through volunteer groups and boards to encourage annual giving to the Wake Forest Fund for all the Schools and Units. Works with the Assistant Director, Direct and Email Marketing, to design and build direct marketing and email efforts in Blackbaud DM to support the Wake Forest Fund with a focus on the Schools and Units. Works with the reporting team to define selections needed to create marketing efforts and keep selections updated over time, and to prepare annual giving reports and Giving Society reporting for all the Schools and Units. Establishes and implements periodic meetings with all Schools and Units to make sure the Wake Forest Fund team is coordinating effectively. Uses data and analytics to drive performance and effectiveness of annual giving campaigns. Works with the Director, The Wake Forest Fund, Digital Fundraising, and Direct Marketing, on the University Giving Day - Deacs Day of Giving (DDOG). Responsible for coordinating with key partners across campus to identify areas of potential support and get their support on the day. As well as supporting the build-out and operation of the Giving Day platform to support the Schools and Units. Works with University Marketing and Communications and School-based marketing teams to create messages and graphics and coordinate social media efforts to promote DDOG. Works with the Director, Philanthropy and Donor Engagement Strategy, to assist with marketing and solicitation of giving society prospects for Giving Societies Day to assure coordination with the Schools and Units. Works with the Schools and Units teams, particularly the alumni group, to support work with board members in the areas of annual giving, stewardship, and board member fundraising outreach opportunities. Assists with other University Advancement events and staffing, when needed. Have high standards for your work and are proud to contribute to a mission-driven organization. Get excited about the prospect of joining a team that is making a difference in people's lives every day. Required Education, Knowledge, Skills, Abilities: Bachelor's degree, with a minimum of three to five years of related experience, or an equivalent combination of education and experience. Proficiency in the use of fundraising techniques (i.e., direct marketing, peer-to-peer fundraising, telethons). Ability to plan, organize, and direct multiple programs and activities in a fast-paced environment. Ability to complete and follow up on tasks. Knowledge


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