Senior Social Media Manager - Ninja Mexico

About the role

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in. Senior Social Media Manager - Ninja Mexico SharkNinja is a global product design and technology company, home to two of the world's most trusted consumer brands - Shark and Ninja. With a portfolio of 5-star lifestyle solutions sold across key retailers online and offline worldwide, we have a proven track record of disruptive innovation and aggressive market expansion. With 3,600+ associates globally, SharkNinja is scaling across Latin America with Mexico as our proof-of-concept market and strategic entry point for the region. How we win in Mexico sets the blueprint for how we win everywhere else. Ninja is not just a kitchen brand in Mexico - it is a cultural participant. From the way Mexican families cook together to the food content that dominates TikTok México, from the street food obsession that shapes culinary identity to the aspirational home culture that drives purchase decisions, Ninja has a unique opportunity to earn a place not just on the counter but in the conversation. This role is about seizing that opportunity at full speed. We are looking for a Senior Social Media Manager who will own Ninja's entire social presence across Mexico - across all Ninja verticals - with full strategic, creative, and commercial accountability. You will lead local strategy, manage budget, and drive end-to-end implementation while serving as the essential bridge between Mexico and the global Ninja team. The ideal candidate is someone who lives and breathes Mexican digital culture - who understands why a food video lands differently on TikTok México than anywhere else, who knows which creators are shaping culinary conversation before the algorithm catches up, and who can translate Ninja's product innovation into content that feels like it was made by someone who actually cooks. You will operate with global connection and local conviction, turning Mexico into a market that feeds ideas upward into the LATAM and global strategy.

Responsibilities

• Strategic Leadership & Brand Building
• Define and execute a forward-thinking, Mexico-specific social media strategy across all Ninja verticals - grounded in Mexican food culture, lifestyle aspiration, and platform behavior.
• Own the Culture → Credibility → Conversion framework for Mexico: positioning social as the strategic and creative engine that drives awareness, consideration, and sellout - not just a channel for content distribution.
• Serve as SharkNinja's internal authority on Mexican digital culture, platform trends, and the creator landscape - proactively surfacing opportunities before competitors identify them.
• Develop long-term roadmaps for organic social and influencer partnerships across all Ninja verticals, anchored to product launch calendars, cultural moments, and commercial milestones.
• Champion a data-informed culture across the local team, aligning stakeholders on KPIs, benchmarks, and the metrics that connect social activity to business outcomes.
• Position Mexico as SharkNinja's LATAM proof-of-concept market - building social programs that are documented, repeatable, and exportable to other markets in the region.
• Budget Ownership & Commercial Accountability
• Own and manage the full Ninja Mexico social media budget - spanning influencer fees, content production, platform investment, agency partnerships, tools, and creator programs.
• Develop quarterly budget plans with clear allocation rationale across verticals and activation types; present to senior leadership with ROI projections and post-campaign performance analysis.
• Track spend in real time, flag risks early, and rebalance investment across priorities based on performance data and commercial windows.
• Frame every budget decision commercially - connecting social investment directly to sellout, market share, share of voice, and brand equity outcomes.
• Build a clear and defensible investment narrative for Mexico that earns increasing budget as th

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