Trader and Shopper Marketing Lead (GB and Ireland)

Responsibilities

• You will lead the Brand Activation team across GB and Ireland.
• In close collaboration with Marketing, Sales and Digital teams, you translate marketing and sales strategy into trade and shopper marketing plans
• In partnership with retail partners and internal teams, you plan promotional activity that improves the customer journey across online and in-store touchpoints
• With a focus on commercial performance, you evaluate return on investment across retailer marketing activity, displays, digital activation and promotional investment
• In collaboration with business-to-business Sales Directors and key account teams, you support annual promotional planning with major retail partners
• Through clear briefs and close teamwork, you guide the creation and localisation of digital content, print materials and campaign assets for customer touchpoints, events and retail activity
• Across all shopper and trade marketing activity, you protect Miele's brand guidelines and premium positioning while supporting engaging customer communications

Requirements

• Extensive demonstrable experience in trade marketing, shopper marketing, brand activation or sales marketing within a premium, luxury or consumer-focused environment
• Strong commercial judgement, with the ability to connect customer insight, retailer needs and business performance
• Confident communication skills, with the ability to write clearly, present ideas and build effective relationships across teams and external partners
• Broad digital marketing knowledge, including campaign management, social media, performance marketing, ecommerce, customer relationship marketing or content development
• A customer-first mindset, with the ability to support premium brand experiences across multiple touchpoints
• A relevant marketing qualification or equivalent practical experience that supports strong strategic and executional marketing work

Benefits

Additional Information

Brand Activation Lead (GB and Ireland) We strive to make our workplace and culture as future proof as our world-renowned products. Come and join a team that has been evolving since 1899 and help us continue achieving our philosophy of being 'Immer Besser' In this role, you will shape how customers experience Miele across retail, digital and in-store environments. You will work closely with Marketing, Sales and Digital teams to create clear, engaging activity that strengthens our premium brand position and supports commercial growth

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