Director of Financial Planning & Analysis, Marketing

About the role

About Booking.com Established in 1996 in Amsterdam, Booking.com has grown from a small Dutch start-up to one of the largest ecommerce companies in the world. Booking.com is the largest business within Booking Holdings (NASDAQ: BKNG) and accounts for the vast majority of Booking Holdings' total revenue. Booking Holdings is a leading Fortune 500 e-commerce conglomerate with a market cap of roughly $166 billion (2025). Booking.com currently employs approximately 13,000 employees in 140 offices in 70 countries worldwide. With a mission to make it easier for everyone to experience the world, Booking.com invests in digital technology that helps take the friction out of travel. Booking.com connects travelers with the world's largest selection of incredible places to stay, including everything from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts and even tree houses. The Booking.com website and mobile apps are available in over 44 languages, offer more than 28M total reported listings, and cover over 174,000 destinations in 229 countries worldwide. Offering 30 different types of places to stay, including homes, apartments, B&Bs, hostels, farm stays, bungalows, even boats, igloos, and treehouses. So whether travelling for business or leisure, customers can instantly book their ideal accommodation quickly and easily, without booking fees and backed up by its promise to price match. Via the customer experience team, customers can reach Booking.com 24/7 for assistance and support in over 44 languages, any time of the day or night. At Booking.com, we are all involved in making hundreds of decisions every day. The decisions we make are a reflection of our Values - they reflect what is important to us, both as individuals and as an organisation. When Values are made explicit, they provide clarity on what "good" looks like. And when they are shared, they build unity in a group. They build culture. Think customer first. We obsess about adding value for our customers - guests, partners, colleagues - to make it easier for everyone to experience the world. Own it. We deliver on our promises, make informed decisions and prioritize to get the important things done today. Learn forever. We are resilient, take time to reflect, and seek to learn - from colleagues, from the outside world and from our failures. Succeed together. We celebrate team success, through making connections, building trust and valuing the diverse perspectives of others. Do the right thing. We get the right results the right way. For each other, our communities and the world around us. Profile The purpose of FP&A is to provide 'Decision Making Insights' to the right person at the right time - whether this be for big strategic decisions via business cases or tactical day-to-day steering through performance reporting & transparency. FP&A's stakeholders are Director level above with Operational Support being handled with embedded teams throughout the organization. This role leads a team of 15 FTEs, including multiple Business Partners supporting teams within the marketing organisation. By ensuring transparency of performance metrics, the team will help steer the Marketing Business Unit on tactical day-to-day matters such as: Strategy making by providing deep scenario analysis/modeling and translating the strategy into a tangible Business Plan. Providing in-depth business insights by forward-looking analysis, and by translating variances in financial and non-financial KPIs Initiating and leading FP&A process improvement projects that drive the team's vision and engages in cross functional excellence initiatives or company priorities Ensuring documentation, SOX compliance, and controls under FP&A scope and compliance are up to company policies and standards Developing a world-class team that achieves the team's and department's quarterly and annual goals Displaying the core competencies for success within Finance/ FP&A and actively engaging in self/team-development opportunities that improve the overall proficiency The Director of FP&A Marketing is a key member of Booking.com Marketing leadership that actively participates in the company's execution of strategic and financial ambitions. Success in this position requires focus and discipline towards value creation and optimization of spend along with return on investments, proposals for additional investments (when available), or managing trade off decisions when course corrections are needed. This role will require building a strong partnership with all commercial disciplines within Booking.com while balancing and evaluating cross discipline investment options. These relationships must be built on the organization values and mindset such as customer centricity, having a learner & protagonist mindset, and should always include respect, integrity, cooperation, and professionalism. The role also provides strategic finance leadership on data, AI-enabled decision support, and the evol

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