CRM & Lifecycle Specialist

About the role

DC Thomson is looking for a CRM Specialist to help shape the customer experience across some of our leading digital subscription brands, including Stylist, The Courier and The Press & Journal. Reporting to the CRM Manager, you'll design, build and optimise customer journeys that drive onboarding, engagement, retention and loyalty. You'll create data-driven lifecycle programmes that respond to customer behaviour and deliver the right message at the right time across email and push. This is a hands-on role for someone who enjoys solving customer problems through automation, personalisation and experimentation. You'll work with CRM platforms to build behavioural journeys, optimise onboarding experiences, reduce churn and encourage long-term engagement with our subscription products. If you're excited by CRM as a product growth channel, not just an email marketing channel... and want to influence the future of customer engagement across a portfolio of trusted media brands, we'd love to hear from you. Experience designing and optimising customer lifecycle journeys, including onboarding, engagement, retention and win-back programmes. Confidence analysing performance, running A/B tests and using customer insights to continuously improve journeys and commercial outcomes. journey. Hands-on experience with CRM and marketing automation platforms such as HubSpot, Braze, Iterable or similar. Strong understanding of behavioural triggers, segmentation, personalisation and A/B testing. Experience working with subscription, membership, media, SaaS or e-commerce products is highly desirable. Comfortable using data to identify opportunities and measure incremental impact. Less emphasis on promotional campaign execution; more emphasis on always-on customer journey optimisation. To apply for this role, please follow our online application process and submit a CV and cover letter. Closing date for applications: 7th July at 12:00 noon.

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