Country Manager - Vietnam

Responsibilities

• Strategic Leadership & Business Growth
• Lead the overall strategic direction and growth of Kinderland Vietnam, in alignment with regional and HQ objectives.
• Identify and drive expansion opportunities, including new centre development, partnerships, and franchise opportunities.
• Evaluate market potential, investment feasibility, and competitive landscape to support long-term business planning.
• Operations & Performance Management
• Oversee multi-centre operations to ensure consistency in service quality, operational standards, and brand positioning.
• Drive overall business performance, including enrolment growth, revenue targets, cost management, and profitability.
• Establish and monitor key performance indicators (KPIs) across centres and functions.
• Education Quality & Compliance Oversight
• Ensure all centres deliver high-quality early childhood education programmes aligned with Kinderland curriculum standards and philosophy.
• Oversee compliance with Vietnam's regulatory requirements (including MOET standards), licensing, and inspection readiness.
• Work closely with academic and curriculum teams to ensure consistency and continuous improvement in programme delivery.
• Leadership & People Management
• Provide leadership and direction to Centre Directors and key functional leaders.
• Build and develop a strong local leadership pipeline to support business growth.
• Foster a high-performance culture with strong accountability, collaboration, and service excellence.
• Stakeholder & External Relations
• Build and maintain strong relationships with government authorities, regulatory bodies, strategic partners, and industry stakeholders.
• Represent Kinderland Vietnam in key external engagements, strengthening brand presence and reputation in the market.

Requirements

• Bachelor's degree or equivalent in Business, Education Management, or related field.
• Minimum 10 years of relevant experience in business management, operations, or business development.
• Proven experience managing multi-site operations, preferably in education, retail, or service industries.
• Strong understanding of Vietnam's education landscape and regulatory environment is highly preferred.
• Ability to understand and communicate in Vietnamese is required.
• Must be willing to relocate to Vietnam or be based in Vietnam for the role.
• Competencies
• Strong business and commercial acumen with a results-driven mindset.
• Strategic thinker with the ability to translate vision into execution.
• Strong leadership and stakeholder management skills at senior levels.
• Ability to balance business growth with education quality and compliance.
• Excellent communication and interpersonal skills.
• Proficiency in English; Vietnamese language capability is an advantage.

Additional Information

We are seeking a Country Manager to lead and grow Kinderland's education business in Vietnam - Ho Chi Minh City . This role is responsible for driving business expansion, overseeing multi-centre operations, and ensuring the consistent delivery of high-quality early childhood education programmes aligned with Kinderland's standards and philosophy. The ideal candidate combines strong business acumen with a solid understanding of the preschool sector in Vietnam, and is capable of balancing commercial performance with education quality and regulatory compliance.

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