Associate Marketing Director, Podcasts

About the role

The Vox Media Podcast Network is the home to the most influential voices in podcasting, including A Touch More with Sue Bird and Megan Rapinoe, Pivot with Kara Swisher and Scott Galloway, Where Should We Begin? with Esther Perel, Waveform with Marques Brownlee, Pretty Tough with Maria Sharapova and many more award-winning shows across categories. Our Podcast Marketing team is dedicated to the strategic planning and execution of all consumer marketing efforts intended to develop and retain our show's audiences across audio, video and social, ultimately helping us grow Vox Media's overall podcast business. As a community of journalists and storytellers, business professionals, creators and technologists, we believe it is a moral and business imperative to amplify voices: to cultivate diversity, equity, and inclusion throughout our organization and media. This applies to our candidates, our teams, our storytelling, our creative work, and our platforms, products, and partnerships.

Responsibilities

• As the Associate Marketing Director for the Vox Media Podcast Network, you'll lead the launch strategy for new shows, explore new tactics and channels for audience growth, and help improve our marketing processes to make our marketing team more effective.
• Network-wide Marketing and Audience Strategy
• Work with business and revenue teams to ensure our marketing priorities are aligned to business goals and impact
• Establish new processes to reduce busy work and become more effective, particularly around launching and onboarding new show
• Develop thoughtful POVs on new audience trends, platform changes, and other risks or opportunities to audience performance
• Develop and present new ideas and recommendations for growing audience to senior leadership
• New Show Launches & Promotion Process
• Build repeatable launch processes and improve them over time
• Create and present launch strategies for new shows joining the network, including defining audience targets, key tactics, and messaging
• Build and strength relationships with talent and production partners across a range of genres and show types
• Oversee the design process for new shows, including developing show branding, promotional materials, and other visual assets for new shows
• Spearhead opportunities for unique and effective internal and external collaborations between relevant shows and editorial brands
• Expand our toolbox of promotional tools through targeted, measurable experiments with new tactics and channels
• Working closely with the communications team to identify earned PR opportunities, collaborations and guest opportunities for new shows and key talent
• Audience Analysis and Insight
• Work with our data and analytics teams to develop and improve our audience data reporting, ensuring it's accurate, useful, and clear for production and business team stakeholders
• Regularly analyze video, social and audio performance for our shows and reporting/interpreting key takeaways to show teams and leadership
• Use research and data to better understand our target audiences, industry trends and the competitive space for our shows, an
• Work across departments to develop surveys, focus groups and research projects to help internal teams understand our audiences better
• Cross-Channel Audience Engagement
• Develop and refine our best practices for building and sustaining audiences across audio, video and social platforms
• Work with editorial teams, talent and the Executive Director of Marketing to establish long-term

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