Advisor, Communications, Content & Channels

About the role

Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here. Our Commitment to Diversity, Inclusion and Belonging We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in bui

Responsibilities

• You will translate strategy into action, leading strategic narratives and campaigns that keep CTC employees informed and engaged-while elevating standards across content and channels.
• Reporting to the Manager of Communications, Content Strategy & Channels, you will work closely with colleagues, business partners, project teams, and senior leaders to design, deliver, and measure communications initiatives that advance business priorities and provide guidance on best practices.
• The Advisor, Communications, Content & Channels must possess proven experience in strategic communications, writing and storytelling, and in managing internal communication platforms.
• Design and deliver integrated communications plans for priority programs, partnering with business teams and project groups.
• Serve as communications lead for major initiatives, managing end-to-end execution and stakeholder engagement.
• Write, edit, and adapt high-impact content for The Angle (intranet), Viva Engage, Outlook, Teams, presentations, and videos, ensuring alignment with CTC's brand and voice.
• Advise on best practices for content strategy and channel management, recommending improvements to increase reach, engagement, and effectiveness.
• Support editorial planning and publishing schedules, collaborating with the Manager to ensure timely and consistent delivery.
• Analyze data on engagement metrics and employee feedback to inform insights that optimize content and channel performance.
• Provide informal coaching and support to team members, fostering collaboration and continuous improvement.
• Support change and issues management by crafting timely, clear communications for sensitive or complex topics.
• Support crisis and change communications by ensuring timely, clear, and targeted messaging.
• Assist with the management of external corporate communications channels as required.
• Other duties as assigned.
• What you bring
• Strong writing, editing, and storytelling skills, with the ability to simplify complex topics for diverse audiences.
• Experience developing and executing integrated communications plans for business initiatives.
• Proficiency with Microsoft platforms (SharePoint, Viva Engage, Outlook, Teams) and comfort with analytics and reporting.
• Collaborative mindset and ability to build relationships across teams and with senior leaders.
• Growth-oriented, adaptable, and eager to leverage new tools and approaches (such as Copilot, Canva, and PowerPoint).
• Post-secondary education in Communications, PR, Journalism, or a related field.
• Ability to work a flexible schedule as required, which may include early mornings, evenings, and weekends.
• 5-7 years of experience in communications, public relations, or a related field.
• This posting represents an existing vacancy within our organization.
• We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

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