Senior Associate / Associate

About the role

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . More about the role: Senior Associate / Associate are responsible for day-to-day servicing of clients, handling of accounts assigned to them, and initiating and implementing PR activities outlined in a communications program to Burson's standards.

Responsibilities

• Account Management
• Day-to-day management of allocated accounts according to agreed program and scope of work
• Fully familiarize oneself with client's business and the related industry, client contacts, and clients' internal communications procedures and processes
• Fully familiarize oneself with Burson client servicing standards, client report and budget procedures
• Prepare all contact reports on client meetings and timely submission of such reports to clients
• Prepare monthly activity reports detailing all activities carried out for the month for the client in question
• Ensure that all written materials to be submitted to client are accurate, error-free, well written in English or Thai and approved by a manager or director in charge of that account
• Brief third parties e.g. KOLs and influencers, collateral designers, photographers, event companies etc. fully and clearly on clients' requirements and preferences
• Build and develop relationships with the media, KOLs and influencers
• Experience in working and managing influencer and online campaigns.
• Creative / Strategic Inputs
• Contribute creative and strategic inputs for client's PR program, proposals and at client meetings
• Provide strategic counsel and advice to clients
• Proactively alert clients or the team leader on issues and events that will have an impact on client business or PR program.
• Advice and alert the team leader to emerging client issues e.g., budget, personnel etc.
• Contribute to business development pitches particularly in research and intelligence gathering
• Experience in IT or Sustainability or Consumer Goods or Automotive field is a plus.
• Business Development
• Provide business development leads if you come across them
• Identify and develop new business opportunities from existing clients
• Contribute in business development pitches and undertake research or intelligence gathering work
• #LI-DA1
• You belong at Burson:
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