Experience Strategist, Commerce, Our LEGO Agency

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Job Description Apply your understanding of what makes customers engage and shop with brands, and what fosters their loyalty. Uncover insights and build commerce strategies that will help drive better commercial outcomes for the LEGO brand across third party retailers and owned and operated retail channels. Our LEGO Agency (OLA) is the global LEGO in-house advertising agency, crafting award-winning and compelling content and campaigns. The OLA Commerce team is all about understanding audience behaviours and encouraging creative work. The team leads and develops strategies for all LEGO commerce ecosystems. Core Responsibilities Build and define omnichannel brand and communications strategy that drives creative development, activations , and content planning . Bring big ideas to life across commerce ecosystems in both campaign periods and always-on activity, through clear, compelling and connected customer journeys . Combine creativity and efficiency through strong understanding of commerce audiences, touchpoints, and media thinking . Use data and research to inform your approach, combining it with creative innovation and exploration . Strong storytelling, persuasive pitching and partner engagement to get teams excited and onboard with your thinking . Help to craft and develop our planning processes and collaboration across marketing and channel teams . Help upskill your colleagues with shopper thinking, and establish links across LEGO to elevate our creative commerce capabilities . Do you have what it takes? Proven experience in retail/shopper/commerce planning or strategy role, responsible for channel and campaign planning, and communication architecture . Experience of using data-driven planning tools, audience insights (qual and quant), and effectiveness data to build plans and work within defined planning processes. Experience working with channels / media owners to develop creative and executional thinking. Ability to stay ahead and move with shopper behaviours , technology platforms, and cultural shifts . Excellent communication skills - written, verbal, and emotional to be a key member of our team . Desire to stay close to projects throughout their life cycle to maintain strategic and creative excellence . Passion for creating shopper communication work that has an impact, that matters and that's memorable . Excellent presentation skills (creative brief experience is a plus) . Big team and cross-org collaborations . Experience within a global strategy/planning context beneficial, or working within a 'multiple markets / regional' capacity . Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. What's in it for you? Here is what you can expect: Family Care Leave - We offer enhanced paid leave options for those important times. Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind. Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children's Rights. Just imagine building your dream career. Then make it real. Join the LEGO® team today.

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