Vice President - General Manager, Canada
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Job Description Are you ready to lead the LEGO® Group's Canadian operations? We are seeking a commercially savvy General Manager to oversee the strategic and operational aspects of our Canadian business. This is a unique opportunity to shape the future of the LEGO® Brand in Canada - driving sustainable growth, strengthening customer and consumer engagement, and leading a high-performing team to success. Core responsibilities: Establish the strategic direction for the Canada business, adapting it into specific sales and marketing strategies and actionable implementation plans. Meet local financial targets, including sales, costs, and profits, while enhancing colleagues and customer satisfaction. Foster profitable growth by cultivating relationships with customers, IP partners, agencies, and key external stakeholders. Lead the market in digitalizing the consumer journey and expanding eCommerce. Manage the operational aspects of the Canadian business, actively participating in strategic projects and task forces at the Americas or Global level. Advance the team's People and Culture Agenda, emphasizing Succession Planning, Capability Building, Inclusion, and Team Development. Prioritize innovation by leveraging experience and data-driven insights to support and challenge the team in testing, learning, and scaling. Lead a dedicated team of ~40 commercial colleagues. Play your part in the team succeeding! The General Manager (GM) will join the Americas leadership team, playing a key role in guiding the LEGO® Brand's Business-to-Business efforts, as well as national and regional marketing and operations throughout Canada. The GM will collaborate in developing the 3-year strategic plan, lead market-wide transformation projects, and be accountable for business performance. Do you have what it takes? General Management Expertise: Proven experience in P&L ownership and a strong track record of driving commercial success. Sales Experience: Extensive background in consumer products, lifestyle, FMCG, fashion, or consumer-focused e-commerce. Global Experience: Demonstrated ability to deliver exceptional results in a global context. Leadership Qualities: Inspiring and passionate leader with a growth mindset, capable of building high-performing B2B teams. Demonstrates authenticity, self-awareness, and flexibility, effectively influencing within a matrixed structure while adapting to changing circumstances. Stakeholder Management: Ability to cultivate relationships with agencies, IP partners, distributors, specialist retailers, and e-commerce players. Digital Savvy: Deep understanding of digital transformation affecting consumers, shoppers, and customers.
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