Sr Media Associate

About the role

The Sr. Media Associate plays an essential role in supporting Mattel's Marketing & Communication plans across a category of brands. They will assist across US & Canada media planning and strategy. The ideal candidate will have a natural interest in media, analytics, reporting and data insights - with an eye for detail. They will collaborate with multiple internal groups across Mattel, as well as external agency partners. What Your Impact Will Be: Support US/Canada Media team in development, execution and monitoring of Media plans across a category of Mattel brands. Key areas include: Media Strategy & Planning: Translate Global Strategy into actionable media plans across US & Canada. Review agency recommendations for partners and tactics and provide feedback to ensure alignment with Global Strategy Own Media Competitive Reporting relationships with partners like MediaRadar and Pathmatics Inform the broader organization on the competitive landscape through quarterly Competitive asset and reporting review Execution & Reporting: Collaborate cross functionally between internal Mattel teams to ensure holistic execution of media plans Support oversight of agency's trafficking process across multiple internal Mattel teams and external agencies Monitor and optimize plans to meet delivery goals across all partners & campaigns Analyze media performance data. Interpret & translate the data into actionable insights for internal Mattel teams Facilitate flawless execution across channels, through close alignment on pacing & delivery (in conjunction with the Manager/Associate Manager) Other: Maintain Media vendor relationships and schedule partner meetings to support media team and expand industry knowledge Manage Mattel's advertising memberships (ANA, Ad Age), including day-to-day administration, partner communications, and sharing relevant resources with internal teams Coordinate weekly Flowchart reviews and identify opportunities to improve visibility into plan changes and workflow efficiency. Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties tha

Requirements

• Bachelor's Degree required
• 2+ years in a media role required. Must have passion for media, marketing, and data insights
• Proficiency in Microsoft suite, particularly Excel and Power point
• Excellent verbal and written communications
• Detail oriented and organized
• A team player who can prioritize and juggle multiple tasks, work in a fast-paced environment, and collaborate with multiple partner groups
• Previous billing experience helpful
• Previous experience with Media Competitive Reporting Tools a plus (ex: Vivvix/Numerator, Ad Intel, Kantar, etc.)
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
• How We Work:
• We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

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