Bilingual Social Manager

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . The Role: Social Media Manager, Community We are seeking a sharp and culturally-tuned bilingual Community Manager to own the voice of a leading luxury automotive brand in social. You'll be on the front line of social engagement; managing conversations, building community, and ensuring the brand shows up in ways that are authentic, timely, and genuinely engaging. This isn't just about replying to comments. You'll be identifying opportunities for the brand to join conversations, spotting emerging sentiment, surfacing community insights that inform content and strategy, and crafting responses that make audiences feel heard. You'll know when to be witty, when to be helpful, and when to escalate. If you're passionate about the art of social conversation, have a knack for writing in a brand's voice, and love being in the comments section; we want to hear from you! The VML Social team is growing and this opportunity is primed for someone that's looking to deliver best in class community management, whilst learning and upskilling themselves with a team of specialists.

Responsibilities

• Community Engagement: Manage day-to-day community engagement across social platforms; responding to comments, DMs, and mentions in the brand's voice with speed and quality. Handle both proactive and reactive engagement.
• Brand Voice: Embody the brand's social voice and tone across all interactions, adapting to different platforms and contexts while maintaining consistency and authenticity.
• Social Listening & Insights: Monitor brand mentions, sentiment, and relevant conversations. Surface insights from the community that inform content, strategy, and client recommendations.
• Escalation & Risk Management: Identify and escalate potential issues, negative sentiment, or crisis situations according to established protocols. Exercise sound judgement on when and how to respond.
• Proactive Engagement: Identify opportunities for the brand to join trending conversations, engage with relevant communities, or respond to cultural moments in an authentic way.
• Reporting: Contribute to community performance reporting; tracking engagement metrics, sentiment trends, and notable interactions. Begin to surface observations and recommendations.
• Collaboration: Work closely with content creators, social strategists, and the wider social team to ensure community activity is aligned with the content calendar and broader social strategy.
• Qualifications & Experience:
• Experience in a community management or social media engagement role, ideally within an agency environment.
• Fluency in both French and English, spoken and written.
• Proven ability to write compelling, on-brand social copy across multiple platforms.
• A solid understanding of social listening tools and community management platforms (e.g. Sprinklr,
• Brandwatch, or similar).
• Good communication and interpersonal skills, with some client-facing experience.
• Experience managing community engagement for well-known brands.
• Understanding of social media crisis/issue management protocols.
• Experience of working on automotive clients is beneficial although not essential.
• A degree of some sort will help us understand your background and point of view.
• The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.
• -
• $45,000 - $95,000 CAD
• We believe the best work happe

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