CRM Lifecycle Marketing Manager
External
Turo · Toronto, Canada$88K–$110K/yrFull-timeHybrid3w ago
CADCRMGoogle AnalyticsTableau
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About the role
The CRM customer lifecycle manager will help grow our customer engagement and acquisition through our owned channels (email, app engagement, referral, loyalty / promos, etc.)
Responsibilities
- Responsible for defining life-cycle strategy and devising tactics in line with strategy
- Create customer journey flows and activate campaigns in MoEngage and follow-up with reporting, and communicating results to stakeholders
- Work with the creative team to plan asset delivery for campaigns
- Work with Data teams to help build out long-term reporting for CRM campaigns and experiments
- Build and execute experimentation pipeline, iterate and enshrine tests as appropriate
- Your profile
- Bachelor's degree in marketing or quantitative field required.
- 5+ years of experience required in CRM / Customer Engagement Marketing / Lifecycle Marketing.
- Proficiency in reporting tools such as DOMO, Google Analytics and Tableau
- Experience with CEP such as Braze, MoEngage, Iterable, etc.
- Experience with lifecycle marketing, referral or loyalty programs
- Ability to manage stakeholders and communicate initiatives.
- Strong analytical and problem-solving skills.
- Project planning and project management skills
- Ability to collaborate cross-functionally with different departments and role profiles.
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Benefits
Competitive salary, equity, benefits, and perks for all full-time employeesEmployer-paid medical, dental, and vision insurance (Country specific)Retirement employer matchLearning & Development stipend to invest in your professional developmentTuro host matching programTuro travel creditCell phone and internet stipendPaid time off to relax and rechargePaid holidays, volunteer time off, and parental leaveFor those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activitiesWe are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.Aside from an award winning work environment and the opportunity to be part of the world's largest car sharing marketplace, we are also growing the team quickly - join us! Even if you don't meet every qualification, we are looking for people with enthusiasm for what we doDental insuranceVision insuranceEquity / stock optionsParental leave
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