Junior Biddable Specialist (Social)

Requirements

• Execution & Optimization
• Implement and optimise end to end Social Media campaigns across all major platforms (Facebook, LinkedIn, Twitter etc.) based on brief parameters and media strategy in accordance with best practice.
• Interpret the data provided by all the digital marketing platforms to optimise and provide actionable insights and recommendations for better campaign performance.
• Conduct audience, placement, and platform research to help inform clients paid media strategies.
• Develop targeting and budgeting recommendations.
• Leverage first party data for targeting and insights.
• Have an in depth understanding of the various ad formats and targeting options offered by all major platforms and use these to achieve client objectives.
• Produce useful and accurate reporting on all digital marketing activity.
• Manage and control client spends diligently and in line with company process across all Social Media channels.
• Ensure that all digital marketing campaigns deliver on internal performance requirements which will be directly linked to client key performance indicators (KPI's) across multiple objectives.
• Leverage our relationships with Facebook, Twitter, LinkedIn etc. to assist in the set up and/or optimisation of client campaigns/accounts.
• E-commerce
• Manage and optimize social media campaigns with direct e-commerce objectives, focusing on key metrics such as Return on Ad Spend (ROAS), Conversion Rate (CVR), and Cost Per Acquisition (CPA).
• Possess a strong understanding of Dynamic Product Advertising (DPA) campaigns and how they utilize product catalogs/feeds for effective e-commerce performance.
• Possess a strong understanding of e-commerce conversion tracking, including the implementation and validation of tracking pixels (e.g., Meta Pixel, TikTok Pixel).
• Familiarity with major e-commerce platforms (e.g., Shopify, Magento) and their integration with social media advertising channels is highly desirable.
• Analyze full-funnel e-commerce performance data to provide actionable insights on customer purchasing behavior and sales journey optimization.
• Learning
• Keep up to date with the latest trends in digital marketing and how they relate to social media advertising.
• Be well versed in brand safety and viewability as well as be able to implement the required controls put in place to help us protect the client's brands.
• Clients and Internal Teams
• Effectively manage stakeholder relationships by ensuring expectations are appropriately defined and well managed.
• Maintain a sustainable positive relationship with clients as well as internal teams.
• Attend client meetings/events as and when required as well as effectively communicate with clients over email telephonically when needed.
• The Ideal Candidate
• At least 2 years of biddable social experience preferred.
• Understanding of agency reporting and optimization processes.
• Knowledge of the local digital publisher landscape.
• Social Media certifications (including Blueprint, Twitter Flight School, LinkedIn etc.)
• Extensive knowledge of bid strategies, understanding of benefits and trade-offs.
• Strong written, verbal and presenting skills.
• Excellent copywriting and grammar skills
• Strong proficiency in Excel and PowerPoint
• Strong attention to detail
• Ability to work under pressure
• Ability to analyze data and provide insightful recommendations.
• Life at WPP Media & Benefits
• Our passion for shaping the next era of media includes investing in our employees to help them do thei

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact The Junior Biddable Specialist will be responsible for the execution, optimization and reporting of performance campaigns across the client portfolio, this includes implementation across all relevant social media platforms (Meta, Twitter, TikTok, LinkedIn etc.) At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: o Be Extraordinary by Leading Collectively to Inspire transformational Creativity. o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

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