Trade Marketing Executive

Responsibilities

• Trade Marketing
• Execute end to end BTL A&P plan basis aligned objectives with Marketing to drive synergies between ATL & BTL plans
• Align and execute SOP for smooth A&P processing for internal teams, vendors and key stake holders - ensuring minimum delays as per plan
• Anchor and drive monthly reconciliation of BTL A&P spends against annual budget with finance team & line manager.
• Build & Drive mechanism to measure and evaluate all major BTL spends
• Evaluate various events driven by key accounts - collaborate with the events which will help to drive our larger plans
• Build strong communication pipeline for communicating all promotions and plans, through Trade Bulletin & Marketing Decks.
• Anchor the sales MIS templates through Hasbro MIS team.
• Anchor successful execution of NPD plans and drive frequent reviews with the team to analyze and act on key sales agendas.
• Develop launch decks comprising of all products and initiatives to support launches across channels.
• Develop solutions to increase visibility for all key initiatives - the plans need to coincide with the larger marketing plans - to drive maximum visibility and generate recall
• Efficiently use available resources and invest in proven strategies to drive maximum impact through BTL campaigns within allocated budgets
• Key Account Management
• Key interface between the category buyers for the accounts handled and the internal stake holders.
• Analyze market needs and develop account plans.
• Liaise with the buyers/merchandising managers to negotiate ops to be run in the account nationally/regionally.
• Responsible for customer management, sales growth & market share of for the account.
• Ensure on time NPD's, promotions, stocks ins and quick response to identified problems.
• Leverage understanding of the retailers / customers and their ways of working to drive Customer Delight.
• Responsible for secondary sales development for all assigned product categories, Distribution management.
• Create, implement, execute and manage marketing and promotional campaigns and activity through the partner.
• Regularly provide channel partner information and business activity to the internal team and deliver monthly sales forecast updates on a weekly basis.
• Work closely and maintain strong working relationship with Sales and Marketing Team to ensure greater channel sales development and sell through contribution.
• Maintain steady in-store visits to ensure implementation of brand presence and visibility for driving brand turns.

Requirements

• Prior experience in Key Account Management and/or Trade Marketing
• In-depth Knowledge of operations of sales operations and channel dynamics
• Effective communication & Negotiation skills
• Networking and influencing ability
• Planning & Analytical Skills
• Microsoft Office / IT skills
• High on initiative/bias for Action
• People Skills
• Integrity & Commitment
• Team Player.
• Achievement oriented
• Presentation Skills
• Attention to Detail
• About Hasbro
• Employees may be eligible for annual and long-term incentives as part

Benefits

Additional Information

We take play seriously. We're looking for curious adventurers ready to find their party, fueled by imagination and drive to build what's never been built before. At Hasbro and Wizards of the Coast, you'll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime. As the Trade Marketing Executive, you will support the Trade Marketing Function on BTL Executions (Customer and Vendor Facing), Promotions, Sales Development & Sales Analytics. Additionally, this role will cover Key Account Management activities for distributor channels.

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