SEO Associate Director

About the role

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . A bout WPP Media: WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: o Be Extraordinary by Leading Collectively to Inspire transformational Creativity. o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. You will be responsible for the creation of SEO proposal and statement of work and expected to have a broad understanding of all aspect that effect SEO strategy and performance; Technical SEO, Onpage & Offpage SEO, search intent and consumer insights, website UX, content strategy, content marketing, content creation and content development process as well as conversion rate optimization. Reporting of the role This role reports to the Managing Director, Media Management & Delivery 3 best things about the job: You will work with high-profile, recognized client sites, where a small change can make a big impact. As part of a high-performance team, who have years of experience in successfully delivering SEO various regions of the world, you have the opportunity to further increase your knowledge while also being a key player in how we continue to grow. We are in a period of strong growth, which means that there is support for development of new products and services. If you have an entrepreneurial spirit, now is the time to get on board. Measures of success - In three months, you would have: Take ownership of existing projects and clients. Gain understanding of existing processes and tools to ensure successful deliver of client work. Develop relationships with key stakeholders within assigned Agency Train and further develop existing team members on advanced SEO strategy development. In six months, you would have: Deliver growth in Agency revenue towards meeting targets. Build upon and improve efficiencies in developing client deliverables Train and further develop existing team members on advanced SEO strategy development. In 12 months, you would have: Client retention and growth of Agency to meet and exceed revenue targets Fully managing all assigned clients requiring only high level oversight from Director on client's day-to-day activities. Train and further develop existing team members on advanced SEO strategy development. Responsibilities of the role: Client service Ensure high level of service are delivered from all SEO projects team member working on. Ensuring all projects are delivered to a professional standard and in line with the agreed timings. Strategy Supporting the development of the optimal owned media strategy and owned media activation for clients based on their budgets, target audience and KPIs. Ensure owned media planning approach consider multiple platforms like web, social, apps and marketplaces. Providing analysis, audit and plan using a combination of resources include search, social, content, audience auditing tool. Providing on-page and off-page (content marketing) strategy and coordination with team to deliver best-in-class SEO projects. Planning and Performance Provide project planning timeframe and response to client briefs. Regular monitor content on the client's site and as well as content marketing plan delivery. Supporting the development of client target and ensuring content marketing implementation achieves the KPIs set out at the campaign planning stage. Team Management Line-management of all individuals within team including making sure timesheets are complete, signing off holiday, illness and conducting appraisals and objective setting. Study and find new insights in an ever evolving digital marketing Coaching, training, progression and personal develo

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