Content Engineer, Campaigns & Content

About the role

The Content Engineer, Campaigns & Content will help design, operate, and optimize a modern content production engine that supports Arctic Wolf's integrated marketing campaigns. This is not a traditional copywriting role. Instead, this person will act as a content systems builder, AI-enabled production orchestrator, and cross-functional facilitator who helps turn campaign strategy, subject matter expertise, and hero assets into scalable content programs. This role will work closely with Product Marketing, Technical Marketing, Campaigns, SEO, Demand Generation, Partner Marketing, Customer Marketing, Sales Enablement, Sales Engineering, agencies, and internal/external subject matter experts to capture insight, structure inputs, and support the creation of campaign-ready content. The ideal candidate is highly organized, curious, technically fluent, comfortable with AI tools, and energized by building repeatable processes. They know how to extract knowledge from experts, package information for AI-assisted content development, coordinate reviews, manage workflows, and help scale one campaign idea or hero asset into 20-30 derivative assets across channels, audiences, and funnel stages.

Responsibilities

• Content Production Engine & AI Workflow
• Help build and operate a repeatable content production engine that supports integrated marketing campaigns, hero assets, derivative content, nurture programs, web experiences, sales enablement, partner activation, and SEO/GEO/AEO initiatives.
• Use AI-enabled workflows to accelerate content production while maintaining quality, accuracy, brand consistency, and technical credibility.
• Build structured inputs for AI-assisted content development, including campaign briefs, messaging summaries, SME interview notes, markdown files, content outlines, prompt libraries, source-of-truth documents, and reusable content modules.
• Help translate campaign strategy and messaging into scalable content production plans that can support multiple audiences, personas, funnel stages, regions, and channels.
• Partner with agencies, freelancers, designers, editors, and internal teams to move content through production, review, approval, and activation.
• Identify opportunities to improve speed, quality, reuse, and consistency across the content production process.
• SME Engagement & Knowledge Capture
• Actively engage internal and external subject matter experts to capture expertise, insight, technical depth, customer perspective, and market context.
• Develop creative approaches for extracting organizational knowledge, including SME interviews, recorded conversations, meeting captures, workshops, intake forms, transcript reviews, and structured research sessions.
• Partner with Product Marketing, Technical Marketing, Sales Engineering, Security experts, Customer Marketing, and Sales Enablement to gather the inputs needed to develop credible, differentiated content.
• Convert raw SME input into structured briefs, content outlines, summaries, messaging inputs, AI-ready source material, and agency-ready direction.
• Ensure technical and product accuracy by coordinating SME review cycles and maintaining clear approval workflows.
• Campaign Content Development & Derivative Asset Scaling
• Support the campaign and content team in turning hero assets into scalable derivative content packages.
• Work with Product Marketing and campaign leaders to understand the role of each hero asset within the broader campaign strategy.
• Help define the derivative asset plan for each hero asset, including blogs, emails, landing pages, social posts, infographics, one-pagers, sales enablement assets, partner assets, webinars, paid media copy, video scripts, nurture content, and regional adaptations.
• Partner with AI tools, agencies, copywriters, designers, editors, SEO specialists, and channel owners to create, adapt, and package content for activation.
• Ensure derivative content is connected to campaign objectives, buyer needs, use cases, funnel stage, CTA strategy, and measurable outcomes.
• Maintain organized content production documentation so teams understand what exists, what is in progres

Additional Information

At Arctic Wolf, you won't just watch the cybersecurity industry evolve - you'll help lead the change. Our global Pack is made up of people who thrive on solving hard problems, moving fast, and building technology that protects organizations around the world. We're proud to be recognized by Forbes, CNBC, Fortune, CRN, Gartner Peer Insights and IDC MarketScape - but what matters most is the work behind it: delivering real outcomes for customers through award winning innovation like our Aurora Platform. If you're looking for meaningful work, smart teammates and the chance to make a real impact in a high-growth company that's redefining security operations, Arctic Wolf is the right place for you. Our mission is simple: End Cyber Risk. We're looking for a Content Engineer, Campaigns & Content to be a part of making this happen.

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